Call for contributions: AI-Powered Insights Conference 2026

The MRS AI-Powered Insights Conference is back on the 2 July to help delegates stay up to speed in this incredibly fast-moving market. We want to showcase more examples of how AI is transforming market research today and prepare delegates for the next wave of AI disruption.

We’re requesting novel, real world-use cases that demonstrate how AI is revolutionising insight today as well as experimental case studies from innovation hotbeds. We’re also interested in submissions that pay consideration to the ethics, limitations, necessary quality controls and required human elements to optimise AI enhanced projects.

Please send in submissions on any of the following topics:

• Agentic AI: transitioning from automation to autonomy
• Synthetic personas and respondents
• AI enhanced qualitative and quantitative methodologies
• Generative AI in research re-use, democratisation and socialisation
• Generative AI powered analytics
• AI enhanced segmentations and predictive modelling
• New applications of natural language processing
• Real-time market trend analysis using AI
• Latest advances in AI for unsolicited consumer opinion
• AI-powered image and video analysis
• Large language model biases and representation
• Data quality and security
• AI: team skills and role of the researcher

Be part of a day designed to maximise the value of AI in delivering, embedding and activating insight.

Submission guidelines

If you have a case study or discussion point to share at this event, please submit via our online form by Friday 13 March.

Please let us know whether you’d like to be considered for a case study, no-slides panel session or in conversation with (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria:

We give priority to:

• Real-world examples, that include the ups and downs that others can learn from
• Pioneering applications of AI
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.