Call for Contributions: B2B Research Conference 2026

The MRS B2B Research Conference 2026, taking place on 23 September, will explore the methodologies and innovations reshaping B2B insight. We’ll showcase cutting-edge research that is helping businesses understand complex buyers, reduce risk in high-stakes decisions, and drive smarter commercial outcomes.

We’re looking for practical, innovative and thought-provoking contributions that demonstrate real impact.

Key topics of interest include, but are not limited to:

Methodological topics

• New tools, frameworks and techniques in qualitative and quantitative B2B research
• Large scale multi-modal research case studies
• Applied behavioural science in B2B research
• Applications and user cases of AI-moderated interviews
• AI-augmented analysis in B2B – examples that demonstrate speed, scale and the importance of human judgement
• Leveraging real-time data sources for deeper insight (social listening, behavioural analytics)
• Multi-country B2B research
• Experimenting with synthetic respondents to overcome B2B research challenges

Strategic topics

• Evolving B2B buyer requirements
• B2B buyer journeys and customer experience
• Building engagement with B2B audiences
• Demonstrating the value/quality of market research to business buyers
• Combating fraud and maintaining quality in B2B research
• Agility in B2B research: balancing speed vs. depth in rapid research
• The shift to always on insight systems
• Enhancing B2B insight democratisation and socialisation

If you have a case study or discussion point to share at the B2B Research conference, please submit via our online form by Tuesday 12 May.

Please let us know if you’d like to be considered for a case study, no slides panel session, in conversation with (interview style) or round table discussion session. All conference slots are 30 mins.

A quick note on our selection criteria:

We give priority to:

• Real world case studies presented with end-clients
• Pioneering methodologies and applications
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.