Call for contributions: CX / UX / MR 2026

Ever-richer experience data is powering product development, service transformation and brand propositions in customer-centric businesses. Market research should be a vital component of holistic insight ecosystems which fully exploit innovations in experience measurement and data generation.

This event showcases inspirational case studies of integrated ways of working across experiential and market research that have demonstrably improved customer/user focus.

As well as presenting examples of silo-breaking synergies between MR, CX and UX, we’ll identify transferable methodological learnings from leading-edge standalone customer experience, user experience and market research.

If you’d like to lead a session at CX | UX | MR, please send in your suggestions for a:

CASE STUDY (30mins) - Share a research project which blends MR with UX or CX for more complete customer understanding.

NO SLIDES PANEL SESSION (30mins) - Convene and lead a panel discussion on collaborative working or embedding and centralising insight.

IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss a recent research challenge or a new approach that is being implemented. 

INTERACTIVE ROUND TABLE (30mins) - If you’d like to lead a small group session, let us know the topic, format and expected outcomes for delegates.

Submission guidelines

If you have a case study or discussion point to share at this event, please submit a brief synopsis by Friday 28 November, via our online form.

Please let us know if you’d like to be considered for a case study, no slides panel session, in conversation with (interview style) or interactive round table session. All conference slots are 30 mins.

 A quick note on our selection criteria:

We give priority to:

• Real world examples co-presented with end-clients
• Pioneering methodologies
• New and diverse voices in the field
• MRS company partners

 MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.