Call for contributions: CX|UX|MR

The notion that ‘experience is everything’ is driving brands, businesses and policy makers towards greater customer/user centricity. How can insight professionals support this ambition best: working in silos, or taking a broader approach to insight generation?

CX|UX|MR will champion new ways of working that break down research silos and facilitate joined up insight delivery. At this year’s in-person event, we’ll examine the synergies and tensions between disciplines and demonstrate how a new insight approach can accelerate the journey towards greater customer/user centricity. 

We also plan to showcase standalone examples of great customer experience research, user experience research and market research where there are transferrable methodological learnings.

If you’d like to lead a session at CX | UX | MR, please send in your suggestions for a:

CASE STUDY (30mins) - Share a research project which blends MR with UX or CX for more complete customer understanding.

NO SLIDES PANEL SESSION (30mins) - Convene and lead a panel discussion on collaborative working or embedding and centralising insight.

IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss a recent research challenge or a new approach that is being implemented. 

CLIENT THOUGHT PIECE (30mins) - Senior client-side insight leaders are invited to share their views on the challenges and opportunities for taking a more holistic approach to insight generation and dissemination.

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 24^th November to conference@mrs.org.uk.

MRS is committed to equal gender representation on the conference platform. MRS is also committed to ensuring a minimum of 15% of speakers will be from ethnically diverse backgrounds.