We’re searching for an inspiring collection of kids and youth research that showcases how brands and public services are using insight to strengthen understanding of the youth market, improve engagement, tailor offerings and better serve and support young people.

Methods, tools, rigor and ethics are key to this event and so as well as incorporating great examples of analytics, qualitative and quantitative techniques, we want to explore how new MR technology is creating new opportunities for insight generation. We’ll also examine how data, privacy and ethical guidelines should be approached in research with kids and young people and how to overcome and navigate the barriers in an ethical manner.

Are you willing to share:

  • Fresh approaches to gleaning insights from and about the kids and youth segment?
  • Novel insights that are changing the way brands plan for and interact with their young audiences?
  • Ethical practices and considerations that underpin your kids and youth research?

If yes, please send us your presentation suggestions on the following themes:

Key Themes:

  • Understanding today’s young consumers and tomorrow’s future consumers. Examining mind-sets, aspirations, values, influences and interests.
  • Exploring how kids and teens spend their online and offline leisure time. What are kids doing and how can you reach them?
  • Examining the big themes of this generation including digital lives; identity, equality and diversity; healthy body and mind; and political, social and environmental awareness.
  • Examining the pressures, opportunities and motivations of young people in relation to education, training, careers and finances

Please send us your suggestions for a:

  • 25 min case study – Present new research where innovative methodologies have been used, outcomes have been notable and the audience will be left excited by your story
  • Panel debate – You may wish to participate in a discussion on a particular topic or curate the whole session. Please suggest topics which will generate a stimulating discussion where a range of viewpoints can be represented 
  • Round table discussion – Suggest and lead a 30 min discussion on a burning industry issue with a table of delegates. We’re looking for topics with broad appeal where delegates will welcome the opportunity to discuss strategies and solutions with industry colleagues

A quick note on our selection criteria:

With just 10 sessions available we give priority to client side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Wednesday 4th September to conference@mrs.org.uk.

Be part of the most exciting kids, teens and families research event of the year!

No Biography Available

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.