Call for contributions: Cultural Insights Conference 2027

We’re looking for practical case studies that demonstrate how cultural understanding has shaped real business decisions. We want to explore new methodologies and hear how practitioners are turning cultural meaning into insight that businesses can act on.

Please send in your submissions spotlighting:

• fragmentation of culture: subcultures, communities and complex identities
• the craft of cultural understanding: innovative and mixed-method approaches
• new cultural frameworks: novel ways to understand culture and societal change
• always-on cultural intelligence: real-time sensing and response to cultural change
• AI and synthetic data: new approaches to building cultural intelligence
• cultural insight to business impact: from understanding to action.

If you have new and compelling work to share, please submit a brief synopsis by Friday 23 October 2026 via our online form, specifying the preferred format for your session.

• Case study (30mins) – Agency / client joint presentation of a recent research project. Please highlight the remarkable elements of your case study and the impact of the research.
• No-slides panel session (30mins) - Convene and lead a panel discussion that will generate a meaningful debate with outputs that all delegates can benefit from.
• In conversation with… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss how they’ve embedded insight within the organisation or tackled a specific research challenge using a fresh, innovative approach.
• ROUND TABLE SESSION (30mins) Propose an interactive and practical session for hands-on learning and collaboration

A quick note on our selection criteria:

We give priority to:

• Client-side speakers or client/agency co-presentations
• New research, hot-off-the-press findings and pioneering methodologies
• Practical case studies with clear business impact
• New and diverse voices
• MRS Company Partners

MRS is committed to equal gender representation on the conference platform and strives to achieve a minimum of 15% of speakers from ethnically diverse backgrounds.