An unprecedented shockwave has torn through world economies causing mass unemployment and a steep, sudden slump in consumer and business confidence. It has decimated financial reserves on both a micro and macro level.

The financial fallout from COVID-19 and the route back to a ‘new normal’ as yet unclear. One certainty is that insight will be at the heart of the financial services sector recovery and will be vital for helping the sector, customers and markets move forward and plan for the future.

This year we will examine recent market developments and showcase the latest attitudinal and behavioural research that is shaping understanding of FS customers’ new needs.

We are looking for contributions that:

  • Examine consumer and business confidence in planning, investing and managing finances
  • Deliver new attitudinal and behavioural insights into different customer segments including HNWIs, vulnerable customers, millennials, BAME communities
  • Focus on how best to build consumer trust and encourage adoption of new products and services
  • Showcase leading edge examples of how AI and ML are generating fast insight with additional breadth and depth
  • Demonstrate robust research underpinning the launch of new propositions
  • Assess how new technologies have been improving the FS customer experience before and during the pandemic
  • Examine the impact of COVID-19 on mobile banking, mobile payments and FinTech opportunities
  • Consider what the ‘new normal’ means for insight teams and insight strategies

Submission Criteria

If you’d like to lead a session at this year’s Financial Research conference please send in your suggestions for a:

CASE STUDY (20 minutes): Present your pre or post COVID-19 research which demonstrates the use of innovative methodologies and where outcomes have been notable.

NO SLIDES PANEL SESSIONS (30 minutes): Please suggest topics that will generate a stimulating discussion where a range of viewpoints can be represented.  

IN CONVERSATION WITH… (20 minutes): 1-2-1 interview style session which brings together an agency and client for a topical conversation about a new project, a recent research challenge or a new approach that is being implemented. 

CLIENT THOUGHT PIECE (20 minutes): Senior client-side insight leaders share their views on the challenges ahead and the role for insight teams.

A quick note on our selection criteria

We give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 6th July to conference@mrs.org.uk.

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