We’re inviting media platforms, brands and agencies to celebrate and share their latest research journeys at the MRS Media Research Summit 2019. This year’s event will showcase how brands are using research, data driven insight and audience measurement tools to maximise audience engagement, influence consumer choices, drive attribution and take advantage of new opportunities.

We’ll be selecting seven new case studies, two stimulating panel debates and several round table discussion topics. If you want to be a speaker at this event please send us your ideas for a: 

  • 30 minute case study – present new research where innovative methodologies have been used, outcomes have been notable and the audience will be left excited by your story
  • Panel debate – you may wish to participate in a discussion on a particular topic or curate the whole session. Please suggest topics which will generate a stimulating discussion where a range of viewpoints can be represented 
  • Round table discussion – suggest and lead a 30 minute discussion on a burning industry issue with a table of delegates. We’re looking for topics with broad appeal where delegates will welcome the opportunity to discuss strategies and solutions with industry colleagues

Research areas include: media campaign development, advertising engagement, behavioural and emotional insight generation, evolving consumption trends from streaming and multi-screen to VR and augmented reality, emotional impacts and propensity to pay, smarter personalisation and recommendations, the rise of voice and image search, brand identity, trust and reputation, new media models.

A quick note on our selection criteria
With just 10 sessions available we give priority to client side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Wednesday 13 February to conference@mrs.org.uk.

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