The MRS is launching a one-day conference to showcase applications of semiotics in consumer research.

The event will explore how semiotics and cultural insight are enabling brands to better understand consumers’ emotional decision making. We’ll present practical outcomes from brands that are applying semiotic analysis to recode their branding, packaging, product design, physical environment design and advertising, transforming messaging so it is culturally relevant and resonates with consumers.

We have just 10 sessions to fill at this year’s conference. If you’d like to showcase recent research projects where semiotics and cultural insight has been an integral part of the brief please get in touch.

We are requesting submissions for the following session formats:

  • CASE STUDY (30mins) – Share a semiotics case study covering both methodology and outputs
  • IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss how semiotics was applied to a recent research challenge.
  • NO SLIDES PANEL SESSION (30mins) - Convene and lead a skills or methodology based panel discussion with both client side and agency speakers

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 1st December to

MRS is committed to equal gender representation on the conference platform. MRS is also committed to ensuring a minimum of 15% of speakers will be from ethnically diverse backgrounds.

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