Storytelling has never been more important as research turns towards data heavy outputs. The impact of insight is heavily reliant on the narrative that explains the numbers. Storytelling is a powerful tool to convey key research findings and being confident in different techniques is essential for insight teams.
MRS’s Storytelling conference will showcase creative examples of how to turn both qualitative and quantitative findings into meaningful and persuasive narratives that stir emotions, embed deep understanding, influence, inspire and drive change.
We are looking for presentations that demonstrate different frameworks for storytelling. We also want to examine skills and techniques that are proven to increase stakeholder buy-in to research and are effective in maximising the impact of insight across organisations, supply chains and consumers.
Areas of interest include but are not limited to:
If you’d like to contribute to our 2021 event please send in a submission for a:
A quick note on our selection criteria:
With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering approaches.
MRS is committed to equal gender representation on the conference platform. MRS is also committed to achieving a target of a minimum of 15% of speakers to come from ethnically diverse backgrounds.
If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Thursday 15th April to conference@mrs.org.uk.
Our newsletters cover the latest MRS events, policy updates and research news.