Storytelling has never been more important as research turns towards data heavy outputs. The impact of insight is heavily reliant on the narrative that explains the numbers. Storytelling is a powerful tool to convey key research findings and being confident in different techniques is essential for insight teams.

 MRS’s Storytelling conference will showcase creative examples of how to turn both qualitative and quantitative findings into meaningful and persuasive narratives that stir emotions, embed deep understanding, influence, inspire and drive change.

We are looking for presentations that demonstrate different frameworks for storytelling.  We also want to examine skills and techniques that are proven to increase stakeholder buy-in to research and are effective in maximising the impact of insight across organisations, supply chains and consumers.

Areas of interest include but are not limited to:

  • Creative storytelling methodologies
  • Data driven storytelling
  • Designing powerful infographics for research projects
  • Transforming insight into commercial strategy
  • Customer experience storytelling
  • Telling brand stories
  • Storytelling for driving innovation
  • Storytelling for social change

If you’d like to contribute to our 2021 event please send in a submission for a:

  • CASE STUDY (30mins) - Tell your story from research brief through to project outputs.
  • SKILLS TUTORIAL (30mins) – provide professional tips and help upskill delegates in storytelling techniques.
  • NO SLIDES PANEL SESSIONS (30mins) - Convene and lead a panel that will generate a thought-provoking discussion around storytelling.
  • IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client for a topical conversation about a recent research project

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering approaches.

MRS is committed to equal gender representation on the conference platform. MRS is also committed to achieving a target of a minimum of 15% of speakers to come from ethnically diverse backgrounds.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Thursday 15th April to

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