R-net: Insight, Marketing & Back Again

To be successful, modern researchers need to be a beautiful blended cocktail of skills. As PwC’s 2016 report on the research industry outlines, the ‘researcher of the future’ needs to be business savvy, strong at data analysis and interpretation, a masterful storyteller and a flexible, agile early adopter.

However, in terms of experience and training, it’s hard to get that blend from one company or one role. One way to achieve this is jump between disciplines that excel in these different areas. Doing so can create a far more rounded consultant, faster. Jonny Wooldridge, VP EMEA at C Space is one example. At 31, he’s well versed in qualitative research, whether running face to face co-creative workshops or global insight communities online. However, he’s also led EMEA marketing for C Space in EMEA, navigating a global merger and rebrand whilst delivering brand building & new business initiatives.

In this event exclusive to R-net, he will share valuable lessons that he’s learnt from moving from insight consultancy for marketeers, to marketing a consultancy, and finally returning to insight.