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Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.

Discover how holistic and integrated insight ecosystems are delivering extra value for leading brands. Hear inspirational case studies of integrated ways of working across experiential and market research that have demonstrably improved customer/user focus.

Book your place to hear how to:

  • Break down research silos and improve cross-disciplinary collaboration
  • Embed real-world experiential data into service and product innovation
  • Spread customer centricity across business silos to build a shared culture of experience-led decision making
  • Demonstrate the business value of superior UX design by connecting traditionally separate research methodologies and disciplines
  • Apply inclusive research and co-design principles to capture essential experience data from all users

Key contributions from:

Contributor logos, UX-2

PepsiCo * IKEA * HSBC * Autotrader * Nomad * Silverspoon * Asthma + Lung UK * Molson Coors * UKTV

Who should attend?

CX | UX | MR is for insight leaders and practitioners from client-side organisations, agencies and research technology companies who want to break down silos and rethink how insight is generated, connected and activated across the business.

Key delegate roles include heads, directors, managers and executives working in:
Experience Insights, Market Research, Consumer Insights, Customer Research, UX Research, User Research, CX Research, Experience Design, User Design, Research and Innovation, Brand Insights, Customer Closeness, Behavioural Science, Accessibility, Data Science, Data Analytics and Research Analytics.

Venue

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD

 

Tracey Allen, Associate Director, Service Design

Elle Atton, Marketing Insights Director, Pepsico

Fiona Blades, President & Chief Experience Officer, MESH Experience

Chris Bush, Design Lead, Nexer Digital
Chris Bush leads the Design Group at Nexer Digital in the UK, working across research, service design, content, accessibility, and UX. He helps teams create digital services that work for everyone by focusing on clear evidence, inclusive research, and practical delivery. Chris has worked with organisations such as the BBC, NHS England, Nest, and Auto Trader to shape accessible products, stronger design capabilities, and better end to end journeys. He speaks regularly at industry events and is active in community projects that promote inclusive design and responsible technology.

Matteo Cera, Founder, Glaut
Matteo Cera is the CEO and co-founder of Glaut, an AI-native Market Research Platform for experienced researchers. Since 2023, Glaut has pioneered AIMIs, a hybrid data-collection methodology based on AI-moderated voice interviews, in more than 50 languages. Glaut software allows researchers to add a qualitative layer to large-scale research projects and analyze insights at scale. With over 15 years of experience in tech, Matteo began his career at McKinsey & Company and graduated summa cum laude from Bocconi University.

Emily Chapman, Head of Consumer Closeness, The Mix Global
Emily is a product designer by training and uses this to deliver easily actionable strategy with clarity. Having worked both client-side and agency-side, she’s known for her curiosity, ability to connect with anyone (including strangers on trains), and passion for creating immersive consumer-connection experiences that help brands truly understand consumers.

Yasmine Djadoudi, Platform Insight Manager, UKTV
Yasmine is a platform insight manager at UKTV, whose leading TV brands have been entertaining the nation with programmes they love for over 30 years. She's passionate about helping media organisations understand who their viewers are, how they behave and why. In her current role, she leads UX and CX research across UKTV's video on demand service, U, not only observing how users interact with the service but also gauging how satisfied they are with it. In this role, she champions the voice of U's users, striving to provide them with the best experience possible to keep them coming back to the service.  Yasmine helped set-up and embed UKTV's first in-house Community, providing a regular touch-point with viewers to harness feedback and bring the audience closer to decision making. She draws from several years' experience working in the media industry for the likes of the BBC and BBC Studios, across some of the world's biggest TV brands.

Gillian Drewett, Global Head of Offer & Innovation, Ipsos

Ali Fawkes, Head of Social Innovation, Humanly
Ali Fawkes is Head of Social Innovation at Humanly. Ali is an expert communicator who specialises in designing creative and inclusive approaches to research, co-creation and prototyping. She has extensive experience of working with a wide range of people, and specialist skills in working with autistic people and people with learning disabilities. Ali has developed a unique skill set both academically and professionally. Prior to starting her career in human-centred design in 2015, she worked as a teacher in specialist schools, at the national charity VoiceAbility, and as Asperger's Syndrome Project Officer at the University of Cambridge.

Marco Gastaut, CEO, EUMETRA
Marco Gastaut is a seasoned executive with over two decades of international experience in research-based consultancy, driving growth and leading operations across diverse regions, including the UK, DACH, Southern Europe, MEA, and South America. He is currently spearheading the international development of Eumetra, a full-service research agency headquartered in London.
Previously, Marco served as Managing Director of Growth for Europe at Toluna MetrixLab, where he managed a £150 million revenue portfolio, driving significant P&L, revenue, and EBITDA growth. His career highlights include launching operations in new markets, developing high-performing commercial and research teams, doubling market share, introducing innovative products, and transforming traditional businesses into agile, tech-driven organizations.
With expertise spanning secondary and primary research, Marco has spent years at technology-focused agencies developing SaaS and AI-enabled agile research tools and communities. His leadership roles in companies like Eumetra, Toluna MetrixLab, Holden Pearmain Research, and GfK reflect his ability to deliver impactful results consistently.
Marco holds a First-Class Honours Degree in Business & Economics from the University of Turin. He is fluent in Italian and English and possesses intermediate proficiency in French. His leadership style is defined by strategic vision, innovative commercial strategies, and a relentless focus on customer satisfaction. 

Jamie Halliday, Behavioural Science Director, Walnut, part of Accenture Song
With a degree in Psychology, Jamie is passionate about harnessing the power of human empathy, enhanced by science to provide more tangible and actionable insights to his clients. A One of Walnuta€™s senior team, Jamie has two decades of research experience, much of it with a Behavioural Science element and he brings incredible enthusiasm and rigour to all of his projects.

Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad

Erika Kennington, Head of Research + Innovation, Asthma + Lung UK
Dr Erika Kennington heads up the research team at Asthma + Lung UK and is responsible for the organisation’s portfolio of funded research. Erika holds a PhD from Kings College London and has worked as a research funder in the charity and not-for-profit sector for 13 years. Prior to joining Asthma + Lung UK, she worked as a published researcher in both industry and academia across a number of biomedical and health disciplines. She regularly comments on respiratory research in national and regional media in relation to all aspects of lung health.

Tanya Lidstone, Head of UX, Ipsos

Elwin McSheffrey, Research Lead, ImpactSense

Natalie Methley, Principal User Researcher and Accessibility Lead, Autotrader
Natalie is a principal UX researcher at Autotrader, where she champions inclusive research and accessibility across one of the UK’s largest digital marketplaces. She leads research strategy that helps teams design user journeys grounded in real human needs, ensuring products work for people of diverse abilities, backgrounds, and contexts.
Natalie also runs Autotrader’s Accessibility Working Group and has played a key role in building awareness of accessibility across the organisation, embedding it into everyday practice and shaping a more inclusive culture. Partnering closely with design, product, and engineering, she turns insight into action and drives meaningful, sustainable change.

Anna Murphy, Network Audience Insight Manager, UKTV
Anna is an experienced insight professional with over 10 years focused on the long-form content market. Over the course of her career, she has developed an affinity for blending rigorous research with strategic thinking, striving to bridge the gap between data, human behaviour and impactful storytelling. Her passion lies in deciphering the complex ways that societal shifts influence audience motivations, micro trends and preferences across media brands. 

 Veronica Naguib, Managing Director, ImpactSense
Veronica Naguib, Managing Director of ImpactSense, with a background in service design and CX, now leads a pioneering market research consultancy delivering actionable insights for global brands. Combining multidisciplinary expertise with innovative methodologies, ImpactSense bridges insight and application, transforming research into business impact. Veronica’s trailblazing vision drives authenticity, usability, and results, empowering confident decisions and measurable success in market research.

Sherissa Naicker, Head of Insights, Traction

Jenni Parker, Founder & Director, Humanly
Jenni Parker is the Founder and Director of Humanly, a design studio specialising in human-centred design for social impact. She is an award-winning designer, social innovator and systems thinker. Jenni is passionate about the power of human-centred design to develop solutions to some of the world's most pressing problems. She has over 15 years of experience in participatory research, co-design and social innovation, having started her career at the UN in 2011.

Hetal Patel, Associate Director, Research and Insights, Transform UK

Mark Perry, Director of Category & Brand Insight, Molson Coors

Chris Rourke, Executive Director, Industry Engagement, User Vision
Chris Rourke is the Founder and Executive Director, Industry Engagement for User Vision, a leading UX and service design consultancy specialising in user research, user-centred design and accessibility.  With over 30 years of experience, Chris helps clients such as Emirates Airline, Sky, the NHS, Lloyds Banking Group and Visit Scotland to deliver exceptional customer experiences through UX strategy, user research, and human-centred service design. 
He is passionate about using customer insight to drive innovation and has guided teams in developing intuitive, inclusive, and effective digital services. In addition to consulting, Chris regularly shares his expertise through training, speaking engagements, and industry events — championing best practices in UX and research across sectors.

Olga Smits-Möhlmann, IKEA Retail Experience Insights leader, Inter IKEA

Louise Stone, Senior Insight Manager, Silverspoon

Michael Thompson, Head of UX Research, MTM
Over a 20+ year career, Michael has worked with Google, the BBC, Disney, ebay and McDonald’s. He is committed to putting human experiences at the heart of product and service design. At MTM, he specialises in TV user experiences and has spoken on the subject at Product Design Week and the MRS UX conference.

Serena Verdenicci, Behavioural Design Lead, Experience Design, HSBC

 

09.15 Registration and refreshments

 

09.45 Welcome from the Chair
Jamie Halliday, Behavioural Science Director, Walnut, part of Accenture Song

 

10.00 IKEA’s blueprint for success: from products to seamless services
By 2030, consumer spending on services is likely to overtake spending on products globally and so IKEA has been considering different service categories for exploration. In 2024, IKEA started combining data, research and service design in a new way to work closely with customers to co-create future service propositions.
This presentation examines how embedding customer and co-worker voice in the design of new services, has dramatically increased speed of creating blueprints for new business models. Hear how the approach has enabled IKEA to de-risked common challenges, educate and upskill IKEA markets in new ways of working and built influence with stakeholders throughout the process.
Hetal Patel, Associate Director, Research and Insights, Transform UK
Olga Smits-Möhlmann, IKEA Retail Experience Insights leader, Inter IKEA
Tracey Allen, Associate Director, Service Design

 

10.30 Keeping insight alive: embedding experience-led insight to drive user-centred innovation at HSBC
In customer-centric organisations, research should illuminate real human experience and actively shape what gets built next.
This session shares how HSBC and ImpactSense co-created a partnership model designed to keep user insight raw, alive, and deeply embedded in experience design. Drawing on ever-richer experience data and cross-disciplinary collaboration, this session will explore how the research team broke down silos between market research, UX, CX and product to bring human truth into a highly regulated environment where creativity and compliance must constantly coexist.
Examine the three-pillar integrated experience approach: iterative insight sprints, cross-functional researcher pairing, and an adaptive, real-time insight ecosystem.
Veronica Naguib, Managing Director, ImpactSense
Elwin McSheffrey, Research Lead, ImpactSense
Serena Verdenicci, Behavioural Design Lead, Experience Design, HSBC

 

11.00 LIghts, camera, action! Decoding content drivers with UKTV
How do viewers choose one show over another in an age of infinite choice? UKTV and MTM will present findings from extensive VOD content drivers research. We will decode the high-speed, "low-attention" interactions that define the contemporary streaming experience, where journeys are often completed in just two clicks. From the dominance of "Continue Watching" rails for planned viewing to the vital role of recognisable talent in unplanned discovery, this session will reveal the marketing approaches and app features that have successfully driven engagement with the U platform.
Anna Murphy, Network Audience Insight Manager, UKTV
Yasmine Djadoudi, Platform Insight Manager, UKTV
Michael Thompson, Head of UX Research, MTM

 

11.30 Morning refreshments

 

12.00 Designing for real life: embedding real-world experience insight into health innovation
Testing of health technology traditionally focuses on ‘efficacy’ and frequently does not provide insight into whether diverse people, with complex lives, can or will use a product.
In this case study, Humanly and Asthma + Lung UK will share how a novel, 12-month co-design project which combined experience insight, usage data and design ideas delivered an innovation accelerator programme that identified and supported healthtech innovations which were welcomed by real users.
Hear how mobile ethnography, usage data and interviews, delivered a rich and authentic picture of people’s journeys over time and helped heathcare designers understand users’ emotional journeys, engagement and impact.
Jenni Parker, Founder & Director, Humanly
Ali Fawkes, Head of Social Innovation, Humanly
Erika Kennington, Head of Research + Innovation, Asthma + Lung UK

 

 

12.30 Making user journeys work for everyone: inclusive research and culture change at Autotrader
Autotrader and Nexer Digital work together to embed accessibility across their research, design, and engineering capabilities. This conversation we will look at the barriers people face across the full car buying journey. It will share findings from inclusive usability research that explored how people with different access needs move through Autotrader’s Deal Builder service and connected product areas. It will show how inclusive research uncovered cross journey barriers, strengthened collaboration, supported long term cultural change and lead to more accessible and resilient user journeys for all users.
Chris Bush, Design Lead, Nexer Digital
In conversation with
Natalie Methley, Principal User Researcher and Accessibility Lead, Autotrader

 

13.00 Lunch

 

14.00 Measuring the bond between UX and brand desire: a methodological innovation
This session showcases an innovative Ipsos methodology that connects traditionally separate research disciplines with the aim of proving the relationship UX quality and brand equity.
Using a real-life banking case study, Ipsos demonstrates how its three-stage method which combines pre-survey brand assessment, large-scale unmoderated UX testing, and post-interaction brand re-measurement, isolates the causal impact of digital experiences on brand perception and precisely quantifies the effect of UX on brand equity.
Hear how this innovative framework, which thinks across silos, reveals measurable business value of superior user experience design.
Tanya Lidstone, Head of UX, Ipsos
Gillian Drewett, Global Head of Offer & Innovation, Ipsos

 

14.30 How a novel integrated measurement ecosystem transformed brand strategy at Molson Coors
In a sales-driven organisation like Molson Coors, justifying brand investment requires more than traditional metrics. While Share of Voice demonstrates weak correlation with market share, the innovative Share of Experience methodology shows a powerful correlation. But what happens when you integrate Share of Experience tracking with brand health metrics? The results are transformational. This case study reveals groundbreaking discoveries from combining  brand health tracking with Share of Experience measurement.
Fiona Blades, President & Chief Experience Officer, MESH Experience
Sherissa Naicker, Head of Insights, Traction
Dan Siddle, Head of Insights, Molson Coors

 

15.00 Afternoon break

 

15.30 Panel - From ‘interesting’ to ‘actionable’: how consumer closeness drives real impact across the whole business
Consumer closeness sessions are powerful in the moment, but how do we ensure they lead to meaningful and lasting action within the business? In this session, client-side insight leaders come together to share how they’ve embedded customer centricity far beyond the insights team, breaking down silos between CX, UX and Market Research to build a shared culture of experience-led decision-making.
Join a fast-paced, practical discussion packed with strategies for embedding customer experience across departments, energising stakeholders at every level, securing buy-in, and keeping momentum alive.

Chair: Emily Chapman, Head of Consumer Closeness, The Mix Global
Panel:
Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad
Louise Stone, Senior Insight Manager, Silverspoon
Elle Atton, Marketing Insights Director, Pepsico

 

16.00 SPONSOR SESSION
Measuring early-stage CX with AI-moderated interviews: validating communication for a new entertainment experience
Customer experience in entertainment begins before participation, with visuals, videos, and digital touchpoints shaping expectations, emotional response, and intent to engage.
This session showcases a project where AI-moderated interviews were embedded in a large-scale quantitative study to evaluate and optimise pre-experience communications for a new entertainment offering. The research examined how effectively these touchpoints set expectations, evoke emotional connection, maintain visual coherence, and encourage trial as part of the wider CX journey. Hear practical insights into using AI-moderated research for asset testing to measure and improve early-stage CX and UX in entertainment.
Matteo Cera, Founder, Glaut
Marco Gastaut, CEO, EUMETRA

 

16.20 Collaborative research in practice: breaking down silos between MR, CX and UX teams
Research silos create fragmented customer understanding. Market research, customer experience, and user experience teams often work in parallel, duplicating effort whilst missing opportunities for richer insights. This workshop tackles the practical challenges of cross-disciplinary collaboration.
Through hands-on exercises, participants will explore why silos persist despite good intentions, and develop concrete strategies for collaborative working. The session introduces practical frameworks for integrated insight generation. Participants will leave with actionable tools and renewed confidence to champion collaborative research in their organisations.
Chris Rourke, Executive Director, Industry Engagement, User Vision

 

16.50 Sponsored drinks reception


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