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B2B buyers have evolved. Has your research approach kept up?
Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.
Take a deep dive into what influences human behaviour and decision making at the MRS Behavioural Science Summit 2025. Hear new case studies from commercial and public organisations which are embedding human understanding at the core of organisational decision-making and designing impactful interventions that nudge behaviour and influence outcomes.
Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.
Oct 09 2025
Thursday 12:00–17:00
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