Our devices, cars & homes are increasingly connected but how can market research and consumer insight support the development and take-up of these new propositions and help grow market share?

Explore new technology trends that are driving IoT product innovation, examine insight journeys that are generating exceptional consumer understanding and breaking down barriers to adoption and hear the latest IoT research that manufacturers and service providers are commissioning.

 

Key contributions from:

Sophie Harding, Futures and Insights Director, Mindshare UK         

Russell Feldman, Director of Digital, Media and Technology, YouGov

Estelle Levacher, Insight lead – future trends, innovation & customer closeness, O2 UK

Lawrence Gould, Senior Global CMI Manager, Samsung Electronics

Jon Edwards, Research Manager, Netfluential

Trevor Godman, Divisional Director, GfK

Justin Charlton-Jones, Vice President, Grail Insights

Ivana Bartoletti, Head of Privacy and Data Protection, Gemserv

Camilla Ravazzolo, EU Policy Manager, MRS

Martin Oxley, Managing Director, BuzzBack

Ralf Becker, Senior market Research Analyst, HERE Technologies (owned by BMW, Audi, Daimler)

Pia Blase, Market Research Manager, HERE Technologies (owned by BMW, Audi, Daimler)

Jack Miles, Senior Director, Northstar Hub

Alex Wilman, Northstar Research 

Grace Kane, Design Researcher, DCA

Charlotte Pyatt-Downes, Design Researcher, DCA

Venue

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD

No Biography Available

09.00 Registration & coffee

 

09.30 Opening comments from the Chair

Phil Sutcliffe, MD Thought Leadership and Innovation, Kantar UK (Insights Division)

 

09.45 IoT Futurescoping

What matters to people and what should we watch in the exciting world of IOT? Hear Mindshare’s latest findings collated from multiple IoT studies covering areas such as the connected home, 5G, voice and automation. 

  • Examine consumer attitudes to different IoT applications
  • Analyse key inflection points for consumers. What smart entertainment devices are acting as a gateway into the smart home and opening up people’s minds to the possibilities of IOT?
  • Examining the wide range of methodologies from neuroscience right through to face to face workshops, social and search insights, ethnography and quant that are contributing to this body of knowledge

Sophie Harding, Futures and Insights Director, Mindshare UK         

 

10.15 Tracking the evolving smart momes market & connected home users

YouGov has tracked the Smart Home market since 2017 focusing on the growth of connected devices in new homes and looking at ‘connected home users’. Now a quarter of households have a ‘smarter home’ enabled by one of many device types. This presentation will discuss key trends in the market, including:

  • Barriers and drivers to smart home adoption and the entry point to the smart home
  • Multiple device ownership – and the role of ‘market-entry’ devices in growing the sector overall
  • Shifts in the demand of types of devices and the role of ‘deals and sales days’ in fuelling growth
  • Leading usage of smart devices

Russell Feldman, Director of Digital, Media and Technology, YouGov

 

10.45 Morning refreshments

 

11.15 O2 Futures

Details of this session to be available soon.

Estelle Levacher, Insight lead – future trends, innovation & customer closeness, O2 UK

 

11.45 The dawn of multi-device experience planning

Samsung has a long history of product-centric planning with innovation led by device category experts. But as the consumer electronics market matures and users increasingly carry out the same activities across devices, the multi-device experience rather than the individual product becomes a greater differentiator. Samsung has responded by re-engineering the research process to ensure that this multi-device user experience is at the heart of our research and development.

Hear how Samsung has established a strategic unit to explore the possibilities of Multi-Device Experience design and together with Netfluential, devised a research programme that is the foundation of a consumer-driven experience strategy.

Lawrence Gould, Senior Global CMI Manager, Samsung Electronics

Jon Edwards, Research Manager, Netfluential

 

12.15 PANEL: addressing consumer concerns around the internet, privacy and data security

Debating the contradiction inherent in an Internet of Things in which more and more everyday devices have the ability to communicate and transmit data and people’s current and widely held concerns about data security:

  • How ready are people for the Internet of Things and do they understand the implications for their online and data security? 
  • Comparing differing attitudes amongst different demographic groups and evaluating what that means for companies’ commercial strategies
  • How can tech companies reassure consumers and overcome these strongly held reservations?
  • Ethics guidelines and advice

Chaired by:

Trevor Godman, Divisional Director, GfK

Panellists:

Justin Charlton-Jones, Vice President, Grail Insights

Ivana Bartoletti, Head of Privacy and Data Protection, Gemserv

Camilla Ravazzolo, EU Policy Manager, MRS

 

13.00 Lunch

 

14.00 Consumer attitudes to location sharing

Location sharing is essential for the full advantages of IoT to be realised but what factors drive consumers’ willingness to share location information? In this session HERE Technologies, a company specializing in location-centric data and products and BuzzBack will share key findings from a study of over 8000 consumers across 8 countries.

Join them to consider whether current privacy practices can work efficiently in an autonomous world? How will it be possible for people control their exposure to others in the Internet of Things – in a world where time-sensitive, machine-to-machine communications are more widespread? What learnings about location sharing willingness are key for the success of different mobile IoT applications?

Martin Oxley, Managing Director, BuzzBack

Ralf Becker, Senior market Research Analyst, HERE Technologies (owned by BMW, Audi, Daimler)

Pia Blase, Market Research Manager, HERE Technologies (owned by BMW, Audi, Daimler)

 

14.30 The next generation of IoT branding 

IoT product branding is both complex and confusing for today’s consumers. But yet the younger generation are very much aware of the benefits the IoT can offer and are also more demanding of what they expect from brands.

This session will examine the perceived value of IoT to today’s youths who will be tomorrow’s buyers. It will consider how IoT brands should alter their branding approach from the current state of confusion to a future state of clarity to appeal to a more tech savvy and demanding audience.

Jack Miles, Senior Director, Northstar Hub

Alex Wilman, Northstar Research 

Speaker to be confirmed, ARM Holdings

 

15.20 Afternoon refreshments

 

15.50 Designing connected devices based on user-centred research

In our increasingly connected world, we are starting to see people unplugging and disconnecting. One explanation for this rejection of technology is the proliferation of devices across every aspect of our lives. These typically fragmented ecosystems are all competing for users’ attention, space and time in different ways.

One remedy for this attention arms-race is a more holistic approach to designing connected devices based on a user-centred approach. This future-gazing presentation will explore the types of research we should be conducting to ensure a future of successful connected products.

Grace Kane, Design Researcher, DCA

Charlotte Pyatt-Downes, Design Researcher, DCA

 

16.20 Closing remarks from the Chair

 

16.30 End of conference


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