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MRS and the Social Research Association (SRA) are joining forces to host their first joint event in Scotland, bringing the social research community together for a timely conversation about the forces shaping the profession and its future.

The Market Research Society

Join leading voices from Scotland’s social research and economic policy community to explore the latest thinking in research in Scotland including the Scottish Government’s new five-year strategic plan and what it means for the people commissioning, designing and delivering research and policy across the country.

What you’ll take away:

  • A clearer view of how AI and emerging technology are reshaping social research and where practitioners should focus next
  • A perspective on how robust research evidence can inform public policy and decision-making in Scotland
  • Practical perspectives on declining response rates and how the profession can continue to reach and represent Scotland’s citizens
  • Fresh insight into changing citizen behaviours and expectations and the implications for robust, relevant research evidence
  • Ideas for attracting, developing and equipping the next generation of researchers with the skills the sector needs

Each speaker will share a focused perspective before opening up a lively conversation, with dedicated time for audience questions. Expect informed debate, practical insight and the opportunity to help shape the discussion.

There will be an opportunity to continue the conversation, exchange ideas and connect with fellow research and insight professionals after the formal presentation, concluding at 18.30.

About the speakers:

Dr Audrey MacDougall FAcSS is a Senior Civil Servant and Social Scientist in the Scottish Government, serving as Chief Social Researcher and holding senior leadership responsibilities within the Scottish Government’s analytical services. She brings extensive expertise across the field of Social Policy and the use of evidence in policy development and delivery.

Professor Graeme Roy is Vice Principal and Head of the College of Social Sciences at the University of Glasgow and Chair of the Scottish Fiscal Commission, Scotland’s independent economic and fiscal forecasting body.

Venue

Epworth Hall
Epworth Hall, Nicolson Square Venues,Edinburgh ,EH8 9BX


Additional Information

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