How are your customers feeling?

In a post-referendum world where things seem to be getting more, not less, uncertain, how are people feeling about the brands and businesses they interact with? And how can you best discern that?

MRS Yorkshire brings you four themed case studies revealing how organisations are looking to interpret the national mood and act upon the insight they gain. A must-attend session for any business that wants to prepare for, and tackle, the consequences of Brexit Britain.

Feel don’t think: what Boris and Farage could teach all brands
Kate Fanning, Strategic Insight Manager, John Lewis and Alison Bainbridge, founder, ABA Research

Facing it together: how Nationwide is using insight to support members through uncertain times
Laura Cullimore, Research Manager, Nationwide Building Society and Paul Child, Senior Research Director, Join the Dots

Untangling the fairy lights: using multiple data sources to create the ultimate festive tracker
Frances Revel, Associate Director of Insight, the7Stars
Jonathan Clough, Director, ResearchBods

Fresh insight on Twitter usage and its implications for brands
Sara Picazo, Head of UK Ad Research, Twitter and Tom Birch, Research Director, the numbers lab


1 Swinegate,Leeds,LS1 4AG

More details of the venue can be found at their website. Visit it here.

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