The MRS is launching a new, utilities-specific conference - Utilities Market Research on the 21 September
2017, and we want your help in shaping the content and themes for the day. If
you work in this sector and have some new and exciting research or insights to
share then please let us know.
Utilities are in the midst of a ‘smart’ revolution, they are facing on-going
regulatory scrutiny and an increasing pressure to operate in a competitive and
dynamic marketplace. With common drivers such as a move towards customer-centricity,
the need for dynamic business models, and a thirst for innovation to
differentiate their customer offering, research and insight requirements are growing
fast across all sectors.
The MRS Utilities Market Research
conference will bring together insight professionals to share how research and
insight generation is supporting utility companies to achieve their aims,
whether they are new to competition or already operating in fiercely contested markets.
What research methods are proving particularly successful? How can research
impact be fully realised throughout organisations? To what extent is market
research improving stakeholder and customer interactions? How effective is market
research in supporting and delivering business transformation?
We invite you to submit case studies, keynote suggestions, debate
topics and interactive workshops:
B2C researchissues –NPD, customer needs, brand and reputation,
customer experience, customer churn and retention, customer transition
strategies to smart metering, customer communications, driving behaviour change
B2B researchissues– business planning, business
transformation, smart metering implementation, digitalisation, big data and
Regulatory driven research –
price transparency, customer fairness, customer switching, business model
transparency, innovative solutions for vulnerable customers
A quick note on
our selection criteria:
just 12 sessions to fill we have to be ruthless when selecting speakers and
papers and so priority is given to:
Client side presenters / co-presenters
New, hot-off-the-press, research
Interesting, novel and interactive session formats
If you’d like to share your latest research and insights with your
industry colleagues please submit a brief synopsis (approx. 200 words) for
consideration by Friday 12 May to email@example.com.
Where is the event taking place?
London Zone 1, TBC.
With thanks to:
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Please click on the photographs to view each speaker's biography.