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MRS Utilities Market Research Conference

MRS Utilities Market Research Conference

Call for contributions

In a nutshell

  • Thursday, 21 September 2017

The MRS is launching a new, utilities-specific conference - Utilities Market Research on the 21 September 2017, and we want your help in shaping the content and themes for the day. If you work in this sector and have some new and exciting research or insights to share then please let us know.

Utilities are in the midst of a ‘smart’ revolution, they are facing on-going regulatory scrutiny and an increasing pressure to operate in a competitive and dynamic marketplace. With common drivers such as a move towards customer-centricity, the need for dynamic business models, and a thirst for innovation to differentiate their customer offering, research and insight requirements are growing fast across all sectors.

The MRS Utilities Market Research conference will bring together insight professionals to share how research and insight generation is supporting utility companies to achieve their aims, whether they are new to competition or already operating in fiercely contested markets. What research methods are proving particularly successful? How can research impact be fully realised throughout organisations? To what extent is market research improving stakeholder and customer interactions? How effective is market research in supporting and delivering business transformation?

We invite you to submit case studies, keynote suggestions, debate topics and interactive workshops:

B2C research issues –NPD, customer needs, brand and reputation, customer experience, customer churn and retention, customer transition strategies to smart metering, customer communications, driving behaviour change

B2B research issues– business planning, business transformation, smart metering implementation, digitalisation, big data and analytics

Regulatory driven research – price transparency, customer fairness, customer switching, business model transparency, innovative solutions for vulnerable customers

A quick note on our selection criteria:

With just 12 sessions to fill we have to be ruthless when selecting speakers and papers and so priority is given to:

· Client side presenters / co-presenters

· New, hot-off-the-press, research

· Interesting, novel and interactive session formats

If you’d like to share your latest research and insights with your industry colleagues please submit a brief synopsis (approx. 200 words) for consideration by Friday 12 May to


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Where is the event taking place?

London Zone 1, TBC.

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    Please click on the photographs to view each speaker's biography.


    Bookings are not yet open for this event.

    To request more information, please email

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