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MRS Yorkshire: Consumer Moods

MRS Yorkshire: Consumer Moods

How are your customers feeling?

In a nutshell


This event has taken place.


In a post-referendum world where things seem to be getting more, not less, uncertain, how are people feeling about the brands and businesses they interact with? And how can you best discern that? MRS Yorkshire brings you four themed case studies revealing how organisations are looking to interpret the national mood and act upon the insight they gain. A must-attend session for any business that wants to prepare for, and tackle, the consequences of Brexit Britain.

Feel don’t think: what Boris and Farage could teach all brands
Kate Fanning, Strategic Insight Manager, John Lewis and Alison Bainbridge, founder, ABA Research

Facing it together: how Nationwide is using insight to support members through uncertain times
Laura Cullimore, Research Manager, Nationwide Building Society and Paul Child, Senior Research Director, Join the Dots

Untangling the fairy lights: using multiple data sources to create the ultimate festive tracker
Frances Revel, Associate Director of Insight, the7Stars
Jonathan Clough, Director, ResearchBods

Fresh insight on Twitter usage and its implications for brands
Sara Picazo, Head of UK Ad Research, Twitter and Tom Birch, Research Director, the numbers lab


With thanks to:

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1 Swinegate

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14:30 – Arrival/refreshments

15:00 – Presentations

16:00 – Break

16:10 – Presentations

17;00 – Wine and canapes

19:00 – Close

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Please click on the photographs to view each speaker's biography.


MRS Members: £55
MRS Company Partners: £55*
Non Members: £65

To book please email stating the number of tickets required, name(s) of delegate(s), where your invoice should be sent and All costs quoted are subject to the addition of VAT at 20%.

Each ticket covers one delegate attendance at the event only - tickets cannot be shared between attendees. All invoices must be settled prior to the event date to ensure attendance.

Cancellations received less than 28 days in advance cannot be refunded, but transfers may be made in writing at any time.

*Please note, MRS Company Partner tickets may be used for this event, but this is not the most cost-effective way to use these tickets. If you have any questions about this please contact the Company Partner Team.


With thanks to:

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