Peter Furness, Peter Furness Limited
10.10 Census 2011: new opportunities, analyses, and future options
- New products and analysis opportunities emerging from 2011 small area census data
- Examples of neighbourhood change revealed by the new datasets
- Key hints and tips for analysising 2001-11 change
- A preview of census workplace zones
- Implications of the ONS "Beyond 2011" Programmes for equivalent small area data in future
Professor David Martin, University of Southampton
10.40 Realising benefits from the Census
- Update on release of census outputs
- Importance of ONS understanding how
the data are used - aims of the census benefits realisation project
- ONS approaches to promoting census data & gathering information on use
- Results from the commercial users survey and example use cases
- Audience input - opportunities/ideas?
Lara Phelan, Office for National Statistics
11.10 Morning refreshments
11.30 Approximating Social Grade on the 2011 Census: How and Why?
- Why is Social Grade important in research?
- Developing the model for the 2011 Census
- How does it compare to other sources of Social Grade?
- Which Approximate Social Grade data are available to use on the Census 2011?
- Example of how people are using data
Helen Lambert, GfK NOP
12.00 Open Data
- The wide ranging benefits of Open Data
- ODUG's role
- Which data have already been made freely available?
- What further datasets are in users' sights?
- Future Challenges and next steps of Open Data
Heather Savory, Chair of the Open Data User Group (ODUG)
12.30 Panel session
The morning will close with a panel session
to enable the speakers to share their views on points raised by the audience
13.50 Introduction to Geodemographic Classifications
The afternoon session will examine the new
generation of geodemographic classifications, being created from the data
sources discussed in the morning. The
afternoon will be chaired by Peter Sleight, a leading practitioner in the
geodemographics industry since its early days.
Peter chairs the Association of Census Distributors, a group of six value-added
Peter Sleight, Target Market Consultancy
14.05 Geodemographics and the New Economy
- Beacon Dodsworth currently working on a new version of our geodemographic classification system P2People & Places using the latest 2011 Census data
- The new classification system will explore how the recession has affected people
- New socio-groups will
be created to match the changes in society
- The new system will utilise OpenData sources,
including 2011 Census to help create as wide a view as possible
Simon Whalley, Beacon Dodsworth
'lazy' geodemographics - streetwalkers, the internet, and freedom of
- Throwing away the shackles - a revolution in
- Effective use of the Open Data environment
- Better information, available sooner
- Future proof, whatever happens with future censuses
- Letting the public have their say.
Next Generation of CAMEO UK: what to expect
How Callcredit is using 2011 Census data
- 2001-2011 - some interesting changes to the UK consumer
- Broader developments impacting how census data is used
- What's new in the 2013 CAMEO Classification?
- Why we've chosen the 2011 Census as the backbone for CAMEO
- The global picture - how the UK compares
- The way forward...
Paul Kennedy and Dr. Andy Peloe, Callcredit
the 2011 Census data supports SoLoMo (Social Location and Mobile) solutions
- SoLoMo overview
- How does the Census
data and the subsequent derived data sets (e.g. Geodemographics) support SoLoMo
- Merging disparate
datasets to support SoLoMo applications
- Data to
understand the consumer
- Data to understand
- Outline of Census data based PBS SoLoMo solutions
Andy Bell, Pitney Bowes Software
2011 Output Area Classification for the UK
- An introduction to the 2011 Output Area
Classification (2011 OAC)
- An overview of the 2011 OAC's development and
incorporating the requirements of end-users
- The key features of the 2011 OAC. What is new or
has been enhanced to help the understanding and continued use of the
- The outputs of the 2011 OAC and the resourses that
will be made available to all users
- The 2011 OAC moving forward and methods to deal
with the varying speed of demographic and social change across the UK
Paul Longley & Chris Gale, UCL
Summary of classification developments
afternoon will close with a panel session to enable further questions and
discussion with the classification developers.
16.30 End of