10.00 Opening comments from the Chair
The morning session will focus on opportunities being fuelled by Census and other Open Data. This session will be chaired by Peter Furness, who is one of the UK’s leading experts in decision analytics and data mining. A mathematician by background, Peter has been involved in numerous applications of census and other large datasets to the development of geodemographic systems
Peter Furness, Peter Furness Limited
10.10 Census 2011: new opportunities, analyses, and future options
- New products and analysis opportunities emerging from 2011 small area census data
- Examples of neighbourhood change revealed by the new datasets
- Key hints and tips for analysising 2001-11 change
- A preview of census workplace zones
- Implications of the ONS "Beyond 2011" Programmes for equivalent small area data in future
Professor David Martin, University of Southampton
10.40 Realising benefits from the Census
- Update on release of census outputs
- Importance of ONS understanding how the data are used – aims of the census benefits realisation project
- ONS approaches to promoting census data & gathering information on use
- Results from the commercial users survey and example use cases
- Audience input – opportunities/ideas?
Lara Phelan, Office for National Statistics
11.10 Morning refreshments
11.30 Approximating Social Grade on the 2011 Census: How and Why?
- Why is Social Grade important in research?
- Developing the model for the 2011 Census
- How does it compare to other sources of Social Grade?
- Which Approximate Social Grade data are available to use on the Census 2011?
- Example of how people are using data
Helen Lambert, GfK NOP
12.00 Open Data
- The wide ranging benefits of Open Data
- ODUG's role
- Which data have already been made freely available?
- What further datasets are in users' sights?
- Future Challenges and next steps of Open Data
Heather Savory, Chair of the Open Data User Group (ODUG)
12.30 Panel session
The morning will close with a panel session to enable the speakers to share their views on points raised by the audience
13.50 Introduction to Geodemographic Classifications
The afternoon session will examine the new generation of geodemographic classifications, being created from the data sources discussed in the morning. The afternoon will be chaired by Peter Sleight, a leading practitioner in the geodemographics industry since its early days. Peter chairs the Association of Census Distributors, a group of six value-added resellers.
Peter Sleight, Target Market Consultancy
14.05 Geodemographics and the New Economy
- Beacon Dodsworth currently working on a new version of our geodemographic classification system P2People & Places using the latest 2011 Census data
- The new classification system will explore how the recession has affected people
- New socio-groups will be created to match the changes in society
- The new system will utilise OpenData sources, including 2011 Census to help create as wide a view as possible
Simon Whalley, Beacon Dodsworth
14.25 Beyond 'lazy' geodemographics - streetwalkers, the internet, and freedom of information
- Throwing away the shackles – a revolution in geodemographics
- Effective use of the Open Data environment
- Better information, available sooner
- Future proof, whatever happens with future censuses
- Letting the public have their say.
John Rae, CACI
14.45 The Next Generation of CAMEO UK: what to expect
- 2001-2011 – some interesting changes to the UK consumer
- Broader developments impacting how census data is used<
How Callcredit is using 2011 Census data
- What's new in the 2013 CAMEO Classification?
- Why we've chosen the 2011 Census as the backbone for CAMEO
- The global picture – how the UK compares
- The way forward...
Paul Kennedy and Dr. Andy Peloe, Callcredit
15.05 Mid-afternoon refreshments
15.25 How the 2011 Census data supports SoLoMo (Social Location and Mobile) solutions
- SoLoMo overview
- How does the Census data and the subsequent derived data sets (e.g. Geodemographics) support SoLoMo
- Merging disparate datasets to support SoLoMo applications
– Data tounderstand the consumer
– Data to understand location
- Outline of Census data based PBS SoLoMo solutions
Andy Bell, Pitney Bowes Software
15.45 The 2011 Output Area Classification for the UK
- An introduction to the 2011 Output Area Classification (2011 OAC)
- An overview of the 2011 OAC's development and incorporating the requirements of end-users
- The key features of the 2011 OAC. What is new or has been enhanced to help the understanding and continued use of the classification
- The outputs of the 2011 OAC and the resourses that will be made available to all users
- The 2011 OAC moving forward and methods to deal with the varying speed of demographic and social change across the UK
Paul Longley & Chris Gale, UCL
16.05 Summary of classification developments
16.10 Panel session
The afternoon will close with a panel session to enable further questions and discussion with the classification developers.
16.30 End of Seminar