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Thursday, 27 April 2017
a world that is DRIP (Data Rich, Insight Poor) we need to write less and think
more. Anthony Tasgal explains why the art of re-storying is essential in
research and insight.
What you’ll learn:
How to avoid your presentation going
onto “attention spam”
How to think, speak and present in
Stories not Catalogues
Why the Golden Thread of structure is so
important …rather than “just one thing after another”
How to write less and think more
The difference between the presentation and the leave-behind
Much of what we carefully
prepare in research presentations goes into mental “attention spam”: filtered
out before it gets a chance to reach the consciousness and consideration of clients.
In a world that is DRIP (Data
Rich, Insight Poor), we need to Write Less Think More, move from Messaging to
Massaging, join The Campaign Against Cliché and learn to find our Golden
Planner, MRS and CIM trainer,
lecturer and author of the award-winningThe
Storytelling Book, Anthony Tasgal
will explain why we need to re-story our insight presentations and
communications, and how to set about doing it by putting the ‘author’ back in
“authority” and restoring the emotional power of storytelling.
Tas is a Man of Many Lanyards. He runs his own training company and is a Course Director for the Chartered Institute of Marketing and the Market Research Society, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others. He is an Associate Lecturer at London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities.
He is also a long term Ad Agency planner/Strategist and still freelances with several ad agencies and clients. Tas also speaks regularly at conferences, most recently in Chicago, Shanghai, Hong Kong as well as many in the UK. To complete the set, Tas is a trustee of the Phoenix, the oldest cinema in the UK.
He is the author of The Storytelling Book, (October 2015), a guide to using storytelling techniques to improve presentations and communication. The book was CIM’s book of the month in December 2015 and was Runner Up for 2016’s Marketing Book of the Year award.
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR