In a world that is DRIP (Data Rich, Insight Poor) we need to write less and think more. Anthony Tasgal explains why the art of re-storying is essential in research and insight.

What you’ll learn:

  • How to avoid your presentation going onto “attention spam”
  • How to think, speak and present in Stories not Catalogues
  • Why the Golden Thread of structure is so important …rather than “just one thing after another”
  • How to write less and think more
  • The difference between the presentation and the leave-behind

Description:

Much of what we carefully prepare in research presentations goes into mental “attention spam”: filtered out before it gets a chance to reach the consciousness and consideration of clients.

In a world that is DRIP (Data Rich, Insight Poor), we need to Write Less Think More, move from Messaging to Massaging, join The Campaign Against Cliché and learn to find our Golden Thread.

Planner, MRS and CIM trainer, lecturer and author of the award-winningThe Storytelling Book, Anthony Tasgal will explain why we need to re-story our insight presentations and communications, and how to set about doing it by putting the ‘author’ back in “authority” and restoring the emotional power of storytelling.

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR


Additional Information

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