Operations Network: AI Adoption - Trust and Temptation
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Artificial Intelligence is transforming research processes, but with innovation comes questions of trust, risk, and responsibility. Join us for an insightful session that explores how AI is being adopted in quality control and compliance, and what this means for the future of research.
This event will share practical guidance, spark debate, and help you navigate the temptation to overextend AI capabilities while maintaining integrity and client confidence.
Presentations
Debrah Harding, MRS: Keeping you up to date with ISO 20252
The ISO Technical Committee is currently in the process of a significant revision to the ISO 20252 standard for market, opinion, and social research, which will integrate AI and automation across all aspects of research practices. The new version is anticipated for publication in Summer 2026 - Debrah will provide an update on the changes expected to be put in place.
Dan Culshaw, B2B International: How IQCS has observed and responded to the increasing availability and use of AI tools in quality control and compliance.
Dan will discuss the trends in AI adoption across tech-first vs traditional fieldwork/operations providers. Explore why adoption is slower, is it trust, fear, or uncertainty and discuss the challenge of replacing human judgement with AI
Panel Discussion
Exploring AI adoption, trust issues, and the temptation to overextend AI capabilities. With panel representation across traditional fieldwork, support services and tech companies already leading with adoption.
Q&A
An open floor for your questions on AI adoption, trust, and practical implications.
Why Attend?
- Gain insights into current trends and challenges in AI adoption
- Understand the trust dynamics shaping the research industry
- Learn practical steps for responsible integration of AI tools
Secure your spot today and join the conversation on shaping the future of research with AI.
This event will be held in the 4th floor training suite at MRS, 15 Northburgh Street, London EC1V 0JR. A map is available below.
Registration opens at 2.45pm. Please arrive in time for the meeting to start at 3pm. You are then invited to stay and enjoy drinks and networking afterwards.
These events are free to Company Partner Employees, but space is limited so book your place today.
This event supports the MRS Campaign for Better Data - Because our tomorrow depends upon trusting data today
Misinformation and data quality issues pose a growing risk, which technology has the potential to magnify. Against this backdrop, MRS is calling on the research sector to increase its vigilance - boosting standards and future-proofing our sector. Discover our resources to help you improve trust in data.
Additional Information
Date and time
Location
Please let us know if you have any accessibility requirements ahead of the event
Share
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk