Is big data big trouble for market research?

An IJMR Speaker Evening with Dr Dan Nunan

Overview:

In the last year data has become a hot topic. From politicians promoting big data, to Wikileaks and government tracking of internet usage, data has never been far from the front page. At the same time growth of web and mobile technology mean that the volume of data available for analysis is greater than ever before. This session explores what the increasing public awareness of data means for market researchers. Building on recent research published in IJMR the session presents a topical perspective on how changes in consumer behaviour and technology challenge the future role of market research.

Time: 18.30–19.30, followed by drinks and networking