MRS Northern Ireland: Evidence-based marketing

THIS EVENT IS FREE FOR BOTH MEMBERS AND NON-MEMBERS

Join MRS Northern Ireland for a session with Paul James of Ardmore Advertising & Marketing. Paul will be presenting a case study illustrating how research and insight shaped one of Northern Ireland’s most important campaigns in decades.

Paul James, an Account Director at Ardmore, has been developing advertising and marketing strategies for Northern Ireland’s most sensitive and complex campaigns for the past seven years. He says, “When it comes to advertising, it’s all about shifting the belief of your audience.”

This session will be introduced by Albert Hamilton, CEO of CARD Group and Chair of MRS Northern Ireland and as well as Paul’s presentation there will be refreshments and time for networking. This event will be of interest to individuals in B2B and B2C organisations, charities and the public sector.

This event is open to MRS members, staff of MRS Company Partners and anyone interested in enhancing the reputation of research, developing opportunities for professional networking and best practice exchange in NI.