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Overview: Is your research based on lies? Behavioural Recruitment is addressing the issue of low trust in sample quality within the research industry. Using Facebook’s unparalleled data, it is helping to find authentic, representative participants who are fresh to research.

What you’ll learn:

  • The main challenges faced by researchers when recruiting participants
  • The full scope of Facebook’s advertising targeting
  • How Behavioural Recruitment finds fresh, genuinely representative participants
  • Fast turnaround recruitment & subscriptions
  • Practical case studies with 4Music, BBC News and Sony


Trust in sample quality is low within the research industry. Many researchers worry that too few people are taking part in research, raising questions about the validity of participants’ responses in both quantitative and qualitative research.

Hugh Carling, creator of Behavioural Recruitment, is addressing this issue by using Facebook’s unparalleled data on what people have actually done – rather than what they say they’ve done – to help researchers find authentic, representative participants who are fresh to research.

Hugh provides a detailed explanation of how the method works – combining the targeting functionality of Facebook advertising with screening – and shares what he has learned from using this approach to recruit thousands of fresh participants in over 65 countries, for qual, quant, online and face-to-face projects.

If you’re concerned about finding high quality participants to take part in your research studies, then this Speaker Evening is for you.


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

is a co-founder of Liveminds and the creator of Behavioural Recruitment. He has worked in the research sector for more than a decade, helping researchers in leading agencies such as Hall & Partners, TNS, and 2CV to embrace new digital qualitative methods. He is now focused on rebuilding the foundation of all research – the participants. Hugh is a regular speaker at conferences such as IIeX, MRMW and the Future of Marketing.



Drinks Networking




Q & A

Additional Information

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