The storytelling theatre: communicating brand values in crowded markets

Discover how to bring the message of a brand to life in a memorable way with Gerry Nwimo, Take the Mike & Associates and Janet Rawson, professional actor and playwright using theatre-based scenarios to tell stories more effectively and build greater consumer engagement with products.

What you’ll learn:

• How interactive theatre can help promote brand values more effectively, even within crowded markets
• How to gain more attention and build relationships with consumers through storytelling
• Which brand messages can help sway purchasing decisions
• How to improve efficiency and reduce campaign costs using scenarios that test and refine messages prior to product launch

Today’s markets are crowded so it’s essential to shout above the noise to be heard. But how? With effective storytelling, the values of a brand can be conveyed more quickly and with greater impact.

In October’s Speaker Evening, Gerry Nwimo and Jan Rawson demonstrate how interactive theatre-based scenarios can better engage audiences in a memorable way. Drawing on their vast experience, actors present scenarios that bring brand messages to life, thereby improving audience engagement with products and brands.

This promises to be a lively session that shows how storytelling using theatre can help businesses build deeper engagement with today’s consumers – in turn making it easier for them to make purchasing decisions and, ultimately, boosting sales.

About the presenters:

Gerry Nwimo runs Take the Mike & Associates, an interactive events agency that seeks to better engage, educate and inform consumers within key markets. It aims to add value to relationships, engaging the consumer at all points of the journey and beyond.

Gerry has a background in marketing campaign planning and management, and is a screenwriter.

Jan Rawson is a professional actor and playwright. She has been involved in drama-based training for over 25 years and was one of the founders of using theatre to tackle staffing issues within organisations, supporting training and development within the workplace.

Jan has a wealth of experience designing training programmes for diverse organisations including Pfizer, GSK, Sony, Netflix and the NHS. She is passionate about using drama to achieve behavioural change within organisations.

Booking will open 6 weeks before the event takes place.