Using Virtual Reality for immersion and audience engagement

Once a niche tool used in the worlds of gaming and military training, virtual reality is now engaging wider audiences through sensory experiences and immersive storytelling.

What you’ll learn

• An understanding of what is meant by virtual reality
• How VR is being applied to market research studies
• Example case studies from recent projects
• How VR can be used to create more emotional connections and memorable learning experiences for organisations
• How it is being used to bring the world of the consumer into the heart of the business

Description:

Virtual reality (VR) immerses viewers in a 360° environment. Once associated largely with entertainment (gaming) and training (military and aviation), now – thanks to available technology like Google’s Daydream View, Samsung Gear VR and Oculus Rift – VR has many different applications, including immersive storytelling.

In this Speaker Evening, Nick Leon, ethnographer and founder of Naked Eye, introduces VR and explains how he is using it as a tool for audience engagement and sensory experience, teleporting audiences from remote locations around the world to suburban in-store spaces.

Nick discusses how VR is more than just a ‘here today, gone tomorrow’ wonder technology. When stories are carefully thought through and used in ways that support the platform, they are proving to be valuable assets at debriefs and workshops,symposiums and industry conferences.