This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
Live, fast-track brand and communications planning using advanced semiotic tools – understand how to use deep cultural insight to unlock powerful strategic solutions: you will be blown away by how much break-through thinking you can achieve in just 1 day using these techniques.
This course enables you to:
It combines a practical introduction to key tools and techniques with a scaled-down live semiotic project, carried out interactively by delegate sub-groups.
Learning outcomes:
By the end of the course the delegates should understand:
Who will benefit?
Delegate groups for this course typically include: client marketing, consumer insight & design specialists aiming to optimise their use of semiotics and cultural analysis; advertising and design agency planners; brand strategists and semiotic practitioners looking for new insight ideas and higher level tools & applications.
James Woodhead, SpaceDoctors
23-24 November 2016
Tracy Beswick, SpaceDoctors (Freelance)
23-24 November 2016
Tom Pattison, Added Value
19-20 May 2016
Elisabeth Bennett, Fresh squeezed ideas
19-20 May 2016
Christine Daley, Ipsos Mori
Yannie Fu, Clear Aisa
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