AI-Powered Insight Videos Made Simple

This hands-on course shows market research professionals how to strategise impactful, engaging scripts, and use AI tools to craft short, compelling videos that bring insights to life. You’ll learn how to simplify insights and present them in a visually and emotionally engaging way that helps stakeholders absorb key messages and make faster, smarter decisions.

You’ll explore platforms like ChatGPT, Synthesia, ElevenLabs, Canva, Adobe’s AI tools, and Google Vids to write scripts, generate video content, and design impactful visual stories. Whether you're a researcher, analyst, or strategist, this course will help you create clear, concise and creative videos that capture attention, connect with your audience, and inspire meaningful action.

Learning Outcomes/Learning Objectives

By the end of this course, you will be able to:

• Generate compelling video concepts based on data insights
• Write clear, concise scripts using AI assistance
• Use tools like Synthesia and ElevenLabs to produce short-form videos
• Apply design principles to make data visual and memorable
• Simplify insights to drive decision-making
• Build confidence in using AI as a creative partner

Who will benefit?

This course is ideal for professionals in market research, data analysis, and insight teams at all levels who want to communicate findings in more engaging and actionable ways. No prior video experience required.

Learning Method

A mix of practical exercises, tool demonstrations, and creative strategy. You’ll experiment with multiple AI tools, guided by real-world examples.

Course Delivery Mode

Online

Trainer Biography

Paul McGhie is an award-winning filmmaker and video strategist with nearly 20 years of experience helping brands, researchers and creatives craft compelling visual stories. He’s worked with global names like Coca-Cola, BBC, Dyson and Universal Studios, and specialises in making complex ideas simple, engaging and actionable. Paul is passionate about empowering professionals to use video and AI tools to communicate insights that drive real-world impact.

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.