Building Business Impact

This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.

• Measuring Insights’ Business Impact
• Understanding the benefits of measuring and demonstrating the business impact of insights
• Overcoming the barriers and objections to measuring and demonstrating the business impact of insights
• Understanding the GRBN Building Business Impact framework and how to apply it to your own work
• Demonstrating Insights’ Business Impact
• Learning how to craft a compelling business impact story
  
  

Learning Outcomes/Learning Objectives

Attendees will…

• Gain an understanding that Insights business impact can and should be measured
• Learn how the GRBN Business Impact Framework can help them effectively measure their impact and demonstrate that impact in a compelling manner
• Become more confident at demonstrating their value quantitatively and qualitatively

Who will benefit?

Client-side insights professionals

Learning Method

Group training with in-session practice on measuring and reporting on the business impact of their recent work. Post-work to embed the learnt best practices, including an evaluation of their work over the last 6 months from a business impact perspective and creation of a “value to the business” statement.

Course Delivery Mode

Online