The Foundation Course in Market Research gives learners an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research.

The Foundation Course in Market Research gives learners an understanding of the role of market research in society and business, and an awareness of the processes involved in designing and planning effective research.

The course is knowledge-based, providing a comprehensive grounding in the basic principles and practices of effective market research.

Foundation Course in Market Research is a standalone learning tool that also includes Microlaunch Online, a unique interactive training simulation.

The course can also be used as a study route for the MRS Certificate in Market Research.

Who will benefit?
Those with limited research experience. It is particularly suited to undergraduate/postgraduate students, support staff, new entrants in research suppliers, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry.

Learning outcomes
On completion of the course registrants should have knowledge and understanding of:

The basics of market research

  • Research objectives
  • Research design
  • Content
  • An introduction to research methodologies

Designing a research project: the tools of market research

  • Introduction to qualitative research
  • Introduction to quantitative research
  • Introduction to sampling and interviewing
  • An introduction to questionnaire design

Completing a research project

  • Turning data into findings
  • Reporting and communicating findings
  • Professional development and the market research industry

Microlaunch Online®

  • Design research stages
  • Apply qualitative & quantitative research methods
  • Use insights from research findings
  • Control a budget

Recommended reading
The text book, Market Research in Practice, complements this course and also covers extra topics such as observation and ethnography, international market research and research trends. It's available to order direct through Kogan Page (RRP £29.99).

Fees
£275 + VAT (payment must be received by MRS before commencement of training can begin).

Registrants must log onto the course within 14 days of being supplied with an access key and complete the course within 120 days.

To book click the orange 'Book Now' button.

Discount available if you book both the Foundation Course and the Certificate in Market Research at the same time: Combined Fee: £360 plus VAT

Contact
Please contact Melissa.Coghlan@mrs.org.uk for more information.

Process and Conditions:

  • Register and make payment online or request invoice via the ‘Book Now’ button.
  • Receipt of payment/invoice will be emailed to you.
  • On receipt of payment (within 24hrs) a confirmation email including access key and instructions will be emailed to you
  • You have 14 days from when the access key is issued to log  in to the course for the first time.
  • If you fail to log on within 14 days, you will need to re-register/re-pay.
  • After the first log in, you have 120 days in which to complete the course. Extensions will not be issued.
  • Refunds are not issued once the personal access key has been issued.
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Additional Information

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