The Foundation Course in Market Research gives learners an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research.
The Foundation Course in Market Research gives learners an understanding of the role of market research in society and business, and an awareness of the processes involved in designing and planning effective research. The course is knowledge-based, providing a comprehensive grounding in the basic principles and practices of effective market research.
The Foundation Course in Market Research is a standalone learning tool but is also a popular study route to the fully recognised MRS qualification: MRS Certificate in Market Research.
Who will benefit?
Those with limited research experience. It is particularly suited to undergraduate/postgraduate students, support staff, new entrants in research suppliers, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry.
Learning outcomes
On completion of the course registrants should have knowledge and understanding of:
The basics of market research
Designing a research project: the tools of market research
Completing a research project
Recommended reading
The text book, Market Research in Practice, complements this course and also covers extra topics such as observation and ethnography, international market research and research trends. It's available to order direct through Kogan Page (RRP £29.99).
Fees
£275 + VAT (payment must be received by MRS before commencement of training can begin).
Registrants must log onto the course within 14 days of being supplied with an access key and complete the course within 120 days.
To book click the orange 'Book Now' button.
Discount available if you book both the Foundation Course and the Certificate in Market Research at the same time: Combined Fee: £360 plus VAT
Contact
Please contact Melissa.Coghlan@mrs.org.uk for more information.
Process and Conditions:
By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.
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