Building your Inclusive Toolkit for All Research

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.

In research studies, inclusion can often play a role as an add on (“we should speak to a few of our vulnerable customers as well”) or as a key feature (“this study is about this group of people”), but less frequently do we hear about it as a core to all research projects.  By ‘inclusion’ we can think about capturing lesser-heard voices, but also not accidently excluding anyone, and ultimately a reduction in unintentional biases leads to higher quality data and results.

The course will provide a wide range of practical ideas and examples for ensuring all projects are inclusive. Most of which have no or very little implication on project budgets and are applicable to both qualitative and quantitative research.

As researchers, we can bring our inclusive approach to our jobs into the work environment, and the benefits to working in an inclusive environment are well known. The course will end with tips on how to start a conversation with colleagues on working practices and suggestions for the small adjustments that could be made to accommodate all.

Learning Outcomes/Learning Objectives

By the end of the course delegates will:

• Feel empowered to confidently take an inclusive approach no matter how large or small, and regardless of the topic, timescale or budget of the research study.
• Understand how to talk about inclusion: what does it mean now and why the definition is fluid, as well as how to find the balance between the need to group people together without generalising and missing nuances.
• Have a range of practical, easy-to-implement, tools to support inclusive research design, from writing recruitment screeners, identifying samples to analysing the data.
• Understand how to build inclusion into day-to-day working practices with colleagues, and how to support their organisation to in inclusivity.

Who will benefit?

This course will benefit agency and client-side researchers who are looking to incorporate inclusive research principles into their day-to-day working practices. The course will benefit complete beginners to inclusive research, as well as those looking to improve upon their existing knowledge.

Learning Method

A practical session, combining a mix of presentation, discussion and exercises.

Course Delivery Mode

Online

Trainer Biography

Dr. Sarah Jenkins, Founder and Director 

Sarah is an award-winning insight professional with a distinguished career spanning more than 20 years.  Starting in academia, moving to a think tank then the Social Research Institute of Ipsos MORI, Sarah moved into commercial research when she became Head of Qualitative in the Ipsos media team. In 2016, she founded Magenta Research, growing it into a multi-award-winning agency known for actionable client insights. As an active member of the research community, Sarah has judged awards, served as AQR Vice Chair, and delivered MRS training.  During her career, Sarah has worked with a wide range of lesser heard groups including transgender people, the traveller community, those living with a long-term health condition, disabled, BSL users and a variety of global majority groups. A respected conference speaker and thought leader, Sarah continues to push the boundaries of research challenging others to think differently and not always take the easy path.

Roseann Smith, Research Director

With over 25 years of experience in research both agency and client side, following a degree in Psychology and Business Management, Roseann brings deep expertise and genuine passion to the field of inclusive and equitable research practice. Throughout her career, she has been driven by a core belief that meaningful research only happens when all voices — especially those most often overlooked — are heard, valued, and centred in the process.

Roseann has extensive experience working alongside people living with long-term health conditions and marginalised communities, ensuring that research design and methodology reflect the lived realities of participants rather than assumptions made about them. Alongside this, she has worked on a number of research projects with organisations to help embed Diversity, Equity, and Inclusion into the very fabric of company culture — moving DEI from policy on paper to genuine, sustained practice.

Testimonials

"Such an insightful course, delivered in a really friendly and welcoming way. I left feeling genuinely inspired!"

Don Dunkerley - West Yorkshire Combined Authority, May 2025

"Super informative, insightful and a good opportunity for open discussion."

Asia Dyer - Beano Brain, May 2025