How the GDPR will impact agencies and clients from a research perspective.


This course enables you to:

  • Understand how the new EU General Data Protection Regulation (GDPR) will affect market research
  • Ensure that your market research practice takes account of the changes in legislation by the time it is adopted in the UK in 2018.

Learning outcomes

By the end of the course, delegates should have a practical understanding of:

  • How the GDPR will impact agencies and clients from a research perspective
  • The changes to the content of the guidance provided by the MRS
  • How to ensure compliance
  • How to develop a detailed plan for their companies and audit compliance
  • The implications for their clients (and suppliers) and how the requirements of the legislation need to be reflected in relationships with third parties - clients and sub-contractors etc
  • Issues in other EU countries and the impact of the GDPR world-wide
  • The wider global data privacy landscape
  • How to address a range of issues and scenarios that they are likely to encounter

Who will benefit?

  • This course is suitable for researchers and Data Protection Officers throughout the research sector, whether working in agencies or in client-side organisations, including those responsible for quality and compliance issues.

The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

A Visiting Fellow at Cranfield School of Management, specialising in key account management, market research and marketing accountability. Appointed Editor-in-Chief of the International Journal of Market Research (IJMR) in 2004 and is joint editor of 'Market Research Best Practice, 30 visions for the future' (ESOMAR/Wiley 2007) and joint author of 'Marketing Accountability' (Kogan Page 2009) and ‘Marketing Value Metrics’ (Kogan Page 2014). He was also a Finalist for the MRS Silver Medal in 2004, awarded annually for the best paper published in IJMR. He is a long term member of the MRS Market Research Standards Board, and worked with research industry bodies on developing and implementing the strategy in response to the Data Protection Act 1998, writing guidelines and running seminars on this topic for the MRS, SRA and individual companies. From 2000 until retirement in 2013, he was also Director of Research at the Institute of Direct Marketing (IDM), where he also worked on developing courses covering CRM and Data Management, teaching market research on their Diploma course, and was a member of the Executive Board of the IDM journal (Journal of Direct, Digital and Data Marketing Practice). He was also founder member of the IDM Data Council. Formerly responsible for Group Marketing Services & CRM Strategy at the Automobile Association, where he worked for 29 years. Elected Fellow of both the MRS and IDM.

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.