This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
Measure your marketing ROI with a hands-on modelling experience
This course enables you to gain an understanding of the principles of econometric modelling and how this approach is used to calculate the ROI (return on investment) of marketing activities. The content provides a grounding in the key principles that are important whether you want to run models yourself or gain a better understanding of the process in order to be a more effective buyer of these services. It also provides hands-on experience in building basic models and enables you to become familiar with price elasticity calculation and pricing optimisation, as well as basic simulation approaches.
Researchers who need to understand this area in more depth but feel daunted or frustrated by the complex ‘black box’ nature of modelling. Basic spreadsheet skills are an advantage, but the course assumes no prior knowledge of the topic.
Mark McClay, Tesco
06 October 2016
Jegamohan Vicneswararajah, Kantar Media
06 October 2016
Ian Thomas, NGI
06 October 2016
Adam Peacock, Codename Consulting
23 February 2016
James Morgan, Kantar Media
23 February 2016
Jingxue Chen, Bonamy Finch
23 February 2016
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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