This event has taken place
£955 + VAT
£1,295 + VAT
£955 + VAT
Data collection, sampling, analysis, presentation.
This course enables you to:
By the end of the course, delegates should have developed their understanding of:
This course will include the opportunity to work through a case study from brief to presentation.
This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).
Abigail Goodall, Elsevier
October 2016
Sky Betting & Gaming
October 2016
Ruth Partington, RP Translate
October 2016
Ruby van der Walt, The Paragon Group
October 2016
Louise Rouke, Coleman Parkes Research Ltd
October 2016
Rebecca Hughes, ADHB
19-21 April 2016
COURSE LEADERS
– Laura Korhonen, Independent Consultant
– Banos Alexandrou, Independent Consultant
09:00 – 09:45 Introduction to the Course
09:45 – 10:45 Identifying and Defining Research Need
10:45 – 11:00 Break
11:00 - 12:00 Research design: Sampling
12:00 – 12:15 Break
12:15 – 13:15 Research Design: the Research Toolkit
13:15 – 14:15 Lunch
14:15 – 15:30 Research Design: Making sure you are measuring the right thing
09:30 - 10:30 Recap of Day 1 and introduction to Syndicate exercise
10:30 – 10:45 Break
10:45 – 11:45 Syndicate Groups – Coming up with a research design
11:45 – 12:00 Break
12:00 – 13:00 Questionnaire Design (start)
13:00 – 14:00 Lunch
14:00 – 15:15 Questionnaire Design (finish) and Syndicate Groups
09:30 - 10:30 Recap of Day 2 and Introduction to Analysis and Interpretation
10:30 – 10:45 Break
10:45 – 12:00 Analysis and Interpretation
12:00 – 13:00 Lunch
13:00 – 14:15 Syndicate Groups – Interpretation and Presentation Practical
14:15 - 14:45 Final Questions & Finish
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