Data collection, sampling, analysis, presentation.

This course enables you to:

  • Develop a full understanding of all aspects of the quantitative research process.
Learning outcomes

By the end of the course, delegates should have developed their understanding of:

  • Quantitative research and when to use it
  • A range of data collection methods
  • The fundamentals of sampling
  • Best practice in questionnaire design
  • Basic analysis techniques
  • Special quantitative techniques, e.g. rating, ranking, mean scores
  • The fundamentals of statistical reliability and significance tests
  • How to explore data and investigate hypotheses
  • How to draw conclusions and make recommendations
  • How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

“Great and thorough understanding of the research process from start to finish.”

Abigail Goodall, Elsevier
October 2016

“Very thorough and informative course that looked at agency quantitative research from conception to completion.”

Sky Betting & Gaming
October 2016

“Information packed high speed train to quantitative research.”

Ruth Partington, RP Translate
October 2016

“A very good starting point.”

Ruby van der Walt, The Paragon Group
October 2016

“Very informative and content was very well delivered to learn more about the basics.”

Louise Rouke, Coleman Parkes Research Ltd
October 2016

“A great quick-fire way to learn the basics to help inform questioning & business decisions.”

Rebecca Hughes, ADHB
19-21 April 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Banos has over 17 years experience of designing and delivering market and social policy research across the public and private sectors. He started his career undertaking criminological research at the home office after completing a Masters in Research Methods and Statistics.
From here he moved into the commercial sector and has worked for a number of niche research agencies as well as for Research International UK delivering quantitative and qualitative research for major players in the financial, automotive, utility, government, independent and ICT sectors.He most recently has been involved in leading the customer insight function for NHS Choices and headed the research arm of Doctor Foster Intelligence delivering patient and public engagement and social marketing insight for PCTs across the UK.
He has an abiding interest in the development of research skills both in and out of the workplace and currently operates as a freelance consultant.
Laura has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.


– Laura Korhonen, Independent Consultant

– Banos Alexandrou, Independent Consultant

Thursday 11th June 2020

09:00 – 09:45 Introduction to the Course

  • Warm up exercise

09:45 – 10:45 Identifying and Defining Research Need

  • Translating business objectives into research objectives
  • The role of survey research and its limitations in decision making

10:45 – 11:00 Break

11:00 - 12:00          Research design: Sampling

  • Making sure you speak to the right people
  • Defining sample universe and sample size

12:00 – 12:15 Break

12:15 – 13:15 Research Design: the Research Toolkit

  • The main quantitative data collection methods available, their advantages and limitations

13:15 – 14:15 Lunch

14:15 – 15:30 Research Design: Making sure you are measuring the right thing

  • Determining “success” criteria
Friday 19th June 2020

09:30 - 10:30          Recap of Day 1 and introduction to Syndicate exercise

  • Opportunity to ask any additional questions
  • Syndicate Group exercise: exploring client research brief

10:30 – 10:45 Break

10:45 – 11:45 Syndicate Groups – Coming up with a research design

  • Syndicate Group exercise: Who should we interview? Which data collection methods to use and why?

11:45 – 12:00 Break

12:00 – 13:00 Questionnaire Design (start)

  • The principles of the questionnaire design process
  • Piloting questionnaires

13:00 – 14:00 Lunch

14:00 – 15:15 Questionnaire Design (finish) and Syndicate Groups

  • Syndicate Group exercise: Critiquing a draft questionnaire


Wednesday 24th June 2020

09:30 - 10:30          Recap of Day 2 and Introduction to Analysis and Interpretation

  • Opportunity to ask any additional questions
  • Preparing data for analysis

10:30 – 10:45 Break

10:45 – 12:00 Analysis and Interpretation

  • Basic principles of analysis and interpretation
  • Interpreting data tables

12:00 – 13:00 Lunch

13:00 – 14:15 Syndicate Groups – Interpretation and Presentation Practical

  • Syndicate Group exercise: Turning the data into a presentation

14:15 - 14:45          Final Questions & Finish

Additional Information

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