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Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.

The Market Research Society

This course equips qualitative researchers with the skills and confidence to carry out ethical, safe, and empathetic research on sensitive topics and with vulnerable participants, such as survivors of domestic abuse, care-experienced young people, and individuals experiencing mental health conditions.

Through real-world case studies and interactive learning, you will explore how to embed empathy, ethics, and inclusivity at every stage of the research process. You’ll learn how to design research that builds trust, creates psychologically safe environments, and respects participant dignity, while navigating ethical and safeguarding responsibilities.

The course also provides practical strategies for managing the emotional impact of sensitive research on both participants and researchers. By the end, you’ll be equipped to lead ethically robust, inclusive research that empowers vulnerable voices and generates meaningful insights.

Learning Outcomes/Learning Objectives

  • Embed empathy, ethics, and inclusive approaches into research design
  • Build trust and psychological safety with vulnerable participants
  • Navigate consent, safeguarding, and legal responsibilities with confidence
  • Manage power dynamics and protect participant wellbeing
  • Mitigate the emotional impact of sensitive research on participants and researchers
  • Deliver meaningful insights while upholding ethical standards

Who will benefit?

Ideal for intermediate-level qualitative researchers and evaluators working with vulnerable groups or on sensitive subjects, who want to deepen their skills and confidence.

Learning Method

Group discussions, interactive activities, case studies.

Course Delivery Mode

Online

Trainer Biographies

Poppy%20Reece%20Headshot

Poppy Reece began her research career in local government and has extensive practical experience of leading sensitive research. Poppy has deep expertise in qualitative and participatory research with vulnerable groups and has delivered numerous projects on domestic abuse and violence against women and girls.

Poppy is co-founder and Managing Director of SMPL Research and holds an MRS Advanced Certificate in Market and Social Research Practice. With a background in social psychology and sociology, Poppy is passionate about doing research that matters and producing insight that drives positive change, embedding empathy, ethics and psychological safety throughout the process.

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Maura O’Malley has a vast career history spanning the NHS, local authorities and the voluntary sector, and is an expert in accessible and inclusive design in qualitative research and evaluation. Maura has delivered research with survivors of domestic abuse, people with disabilities, and children in care.

Maura is co-founder and Field Director of SMPL Research and a champion of person-centred research, ensuring that accessibility isn't just an afterthought but a core part of the process. Throughout her career Maura has trained and upskilled others in conducting safe and ethical research, with expertise in building trust and removing barriers to ensure all voices are heard.

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.

Testimonials
"Each person was able to come in with their thoughts/opinions; the facilitators encouraged open dialogue which helped facilitate learning. A fantastic course for emerging and mid-level practitioners."

Lewis Clarke - Police Scotland, November 2025


Additional Information

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