Explore ideas, inform decisions and take specific action after a debrief

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Delivering a debrief is not the end of the communication journey – it’s the springboard from which businesses can use the information to explore ideas further and inform decisions.

This one-day masterclass is designed to help those delivering insight to facilitate conversations and decision making with stakeholders and ensure action is taken after a debrief. It shows how the principles of behavioural economics can help design workshops that truly influence outcomes, and uses a tried and tested framework for planning and enabling conversations. Practical examples show how to apply these skills in real life.

Learning outcomes
  • Design and deliver inspiring workshops that generate concrete business outcomes from insight
  • Improve the effectiveness of insight beyond simply delivering results
  • Transform insight into commercial recommendations that inspire conversations and actions
  • Understand what motivates individuals to take action and how to apply behavioural economics principles to influence stakeholder intentions
  • Generate ongoing traction with actions after the presentation or workshop, influencing real business outcomes with different audiences
Who will benefit

Client-side insight and research professionals, as well as agency-side senior managers who are responsible for ensuring that insight leads to action.

“Makes you step back and think about how you can work better and influence stakeholders.”

Anonymous, Martiz Cx
14 June 2019

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.

Additional Information

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