This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
Understand and apply the innovative approach of gamification to transform your online survey from ‘chore’ to ‘score’, for all involved.
Gamification, applied in the field of online market research, is a technique proven to maximise participant engagement, enjoyment, and data quality.
This means the research data is more reliable, and can help businesses make confident and better informed business decisions.
Gamification is also a uniquely powerful ‘online-qual’ approach that seamlessly blends quantitative research with a qualitative approach, and you too can learn to design context-driven surveys that bring participants closer to their emotional experiences with brands, products, and services. This is crucial in a world where research buyers demand to understand the ‘why’ behind the ‘what’.
In this workshop masterclass, created by the inventor of ResearchGames and author of ‘Games and Gamification in Market Research’ (the world’s first and only book on this subject, now published in three languages), Betty Adamou teaches the psychology and science behind gamification, and delivers a step-by-step design guide to transform one of your online survey projects into an engaging and objective-driven gamified questionnaire.
As the workshop companion to her book, delegates will also have the benefit of Betty’s ideas and consultancy during the day, and the storyboard design activity..
Delegates will also see real Research Game examples to understand the design processes that shaped the final outcomes.
If you need to ‘unboring’ your surveys, and ensure that you offer innovation with value-driven and future-proofed survey design, book your place for this deep-dive into gamification.
Learning outcomes/learning objectives
Who will benefit?
Delegates from any area of online market research can benefit from understanding game-based online survey techniques; from insight specialists and project managers through to survey script writers and survey software teams.
Learning method
Sharing case-studies and examples, with a main ‘design-your-own’ activity.
Course delivery mode
This workshop can be delivered online OR face-to-face.
Very important notes:
This workshop is focused on gamification design for online market research. ?While many survey software companies offer customization options in order to make your gamification idea come to life, this workshop is not focused on coding, software, or the technological aspects of programming a gamified survey.
While the facilitator will make every effort to answer queries regarding the technological aspect, please be aware that this workshop is focused on understanding gamification and the designing process.
For delegates who are interested in gamification for qualitative research, please note that gamified surveys are largely considered ‘online qual’. While this may suit some qualitative researchers, we’re aware that others may wish to have a more specialized workshop (for example, to understand gamification in focus group or depth interview settings).
Please stay tuned for Betty Adamou’s ‘Gamification in Qualitative Research’ workshop masterclass, which is planned for the second half of 2022.
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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