This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training
Summary
How do we advance? As individuals, families, and businesses? As societies, nations, and as a species? In a world where it’s said there’s nothing new under the sun, humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight.
This new workshop, How to be insightful, provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. This workshop is particularly relevant – of course – for those in the insight industry, market research, and in insight roles in all sorts of organisations: businesses, charities and third-sector bodies, government departments. But because insight truly is the superpower that drives innovation, the workshop is relevant for those in innovation, R&D, new product development, and general marketing roles, too.
Learning outcomes
The course explores the history, psychology, and neuroscience of insight – now clear and resolved, thanks to recent advances in the lab. It also includes snapshots of insight from global experts in many different fields – psychology and neuroscience, music and acting, forensic science and market research. It introduces delegates to the STEP Prism of Insight model and shows it how to apply this simple framework to their day-to-day roles. And it showcases an innovative Insight Spotting Framework to help understand the insights in the world’s best communications campaigns.
Gina Lee-Young, Demographix
Hannah Smith, BVA BDRC
Anna,ENGINE Transformation
Paul Phelan, Peabody
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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