Understand visual storytelling and create tailor-made data infographics

Please note - this course on 27 February will now be held at:
etc.venues Farringdon-The Hatton
51-53 Hatton Garden

Visual storytelling is one of the hottest trends in research and insight; partly because we live in an information-loaded era, and partly because clients and consumers want information that is high impact, easy to understand and easy to share.

In our day-to-day lives as researchers, we don’t often have the opportunity to be creative or artistic with our data. But following the movement towards visuals and ‘data storytelling’ this workshop demonstrates how to think creatively about data and even be playful with findings and communications through high-spec visuals.

The workshop provides everything you need to know about insight visualisation, including the process of going from raw data to visualisations and the top ten things that work well. Through hands-on Photoshop training, you will use your own data to create a digital infographic relevant to your topic of choice or your work. It’s a day of learning-by-doing, with a good mix of hands-on training, examples and theory.

Learning outcomes:

  • The Top 10 elements that work well with visualisations
  • The A.I.M. approach: leveraging your understanding of audience and impact to inform the visualisation medium
  • Best practices and processes to go from a set of stats to an infographic
  • Design principles to build your skills in creatively presenting your data/message
  • What works, and why, in producing high impact, informative and shareable infographic design
  • An introduction to Photoshop that will sharpen your visual presentation toolkit – leaving with a digital infographic developed by you with the support of expert facilitators

“Very good introduction to the area.”

Elena Gillies, Welcome Trust - London

10 February 2017

“Creative and stimulating.”

Catherine Evans, MindMover

20 June 2016

“Very useful.”

Sharah Chalkley, Skopos London

20 June 2016

Betty Adamou is the Founder & Chief ResearchGame designer at Research Through Gaming – the first company solely specialising in using games as instruments for market research and insight.
Adamou invented ResearchGames™ as a new research methodology, and has since written about and shared her work with a global audience, most recently in her debut book Games and Gamification in Market Research, (Kogan Page Publishing). It is the first published book on Game-based Research Methodologies (GbRM).
Adamou is a multiple-award winning researcher and entrepreneur, including Enfield Entrepreneur of the Year, and NGMR Disruptive Innovator of the Year, and has been voted as “1 of 7 women shaping the future of market research”. As such, Adamou’s foresight is often sought by industry publications through interviews and articles on the future of market research and in particular, the impact of emerging and future technologies on data collection. Through invitations to give university guest lectures and keynote presentations on Game-Based Research Methods, Adamou has visited 52 cities in 28 countries in eight years.
Her ResearchGames have been used by Fortune 500 brands, education institutions, and academic studies, which have consistently delivered insight that has gone on to successfully improve services, spur new products, and renew consumer understanding. She notes her greatest achievements as climbing Hong Kong’s Lantau Peak, writing a book, and achieving a 97% completion rate among teenage audiences.
Find out more
You can find out more about Betty Adamou at: http://www.bettyadamou.com/aboutbetty/
or visit www.researchthroughgaming.comCheck out her book here: https://www.amazon.co.uk/Games-Gamification-Market-Research-Increasing/dp/0749483350
or at www.gamesandgamification.com

Twitter at @BettyAdamou

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