Understand visual storytelling and create tailor-made data infographics

Visual storytelling is one of the hottest trends in research and insight; partly because we live in an information-loaded era, and partly because clients and consumers want information that is high impact, easy to understand and easy to share.

In our day-to-day lives as researchers, we don’t often have the opportunity to be creative or artistic with our data. But following the movement towards visuals and ‘data storytelling’ this workshop demonstrates how to think creatively about data and even be playful with findings and communications through high-spec visuals.

The workshop provides everything you need to know about insight visualisation, including the process of going from raw data to visualisations and the top ten things that work well. Through hands-on Photoshop training, you will use your own data to create a digital infographic relevant to your topic of choice or your work. It’s a day of learning-by-doing, with a good mix of hands-on training, examples and theory.

Delegates will learn the basics of Adobe Photoshop on the day to make their infographic designs come to life using digital graphics. The facilitators will not be teaching any other software systems for visualisation.

Learning outcomes
  • The Top 10 elements that work well with visualisations
  • The A.I.M. approach: leveraging your understanding of audience and impact to inform the visualisation medium
  • Best practices and processes to go from a set of stats to an infographic
  • Design principles to build your skills in creatively presenting your data/message
  • What works, and why, in producing high impact, informative and shareable infographic design
  • An introduction to Photoshop that will sharpen your visual presentation toolkit – leaving with a digital infographic developed by you with the support of expert facilitators
"Inspiring and practical!"

Alena Weaver - Accelerator, July 2021

Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on the subject, published in three languages.
Her 10+ years of research and design work is focused on creating engaging and data-driven games to solve commercial problems.
As an in-demand Gamification designer, workshop leader, keynote speaker, and consultant, Betty regularly works with a range of clients, from Fortune 500 brand to start-ups and charities, with her games played by 20,000+ people worldwide.
Betty has also gained several awards in recognition of her work, including NGMR Disruptive Innovation Award, Enfield Entrepreneur of the Year Award, Ginny Valentine Badge of Courage Award, and named 1 of 7 women shaping the future of market research. She has been interviewed globally to discuss her work, most notably on BBC radio.
Paul McGhie is a visual messaging specialist, he has worked in market research, visual marketing and now works within commercial video production. He has won awards for his film work and teaches many workshops on the power of visual messaging.

Additional Information

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