Hands-on experience for confidence and an effective style.



This course enables you to:

  • maximise your potential as a moderator by building your confidence and exploiting your own individual strengths.
Learning outcomes

By the end of the course, delegates should know how to:

  • get started and cope with nerves
  • work with a discussion guide
  • use stimulus materials and projective techniques
  • deal with difficult respondents
  • manage client involvement in the process
  • understand and be able to apply:
  • the basic theory of moderating
  • some good practice tips
  • the principles governing effective group dynamics
  • a range of projective techniques
  • the principles governing the effective use of body language

Key points
  • this training will involve moderating real respondents
  • delegates are given individual feedback and tips for improvement
Who will benefit?

This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.

“Really enjoyable, educational and interesting.”

Steph Clarke, IAB UK
14 June 2019

“Interactive, hands on with the right balance of theory and practice.”

Beth Palfrey, Visuality Group ltd.
14 June 2019


Spectrum Viewing Studio
25 Gloucester Place,London,W1U 8HT

More details of the venue can be found at their website. Visit it here.

Paul Smith is a founding partner of the independent qualitative consultancy CSR. He has worked in market research for over 20 years. He has presented papers at conferences and has spoken at various MRS training courses.

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.