Understanding the role, basic methods and skills involved.

Learning outcomes

By the end of the course, delegates should have an understanding of:

  • Qualitative research, its role in contemporary research and its general application
  • The process of planning a qualitative research project
  • The stages involved in the qualitative research process
  • How to select an appropriate approach
  • Interviewing and methodological techniques
  • How to apply interviewing skills
  • How to process and analyse data
Who will benefit?

The course will benefit researchers who are new to qualitative research, buyers and users of research.

“Ruth was fab! Great presenting style, very engaging, funny and very knowledgeable. I'd delightfully do another course with her, thanks!”

Laura Osborne, OneFmaily
01 November 2016

“It is a very comprehensive overview of qual research done in an interactive, relatable and practical way.”

Julia Teshmer, MTM London
01 November 2016

“A comprehensive, engaging and interactive. Good starting point for any researcher. ”

Imogen Daynes, Tesco
01 November 2016

“Informative guide on planning, conducting and presenting qualitative research. ”

Lucia Dodds, Tesco
01 November 2016

“For qualitative research, this course is perfect!”

Oliver Rollinson, Ofcom
26 April 2016

“Really interesting and easy to digest.”

Fern Beauchamp, Vodafone UK Ltd
26 April 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.

Additional Information

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