Understanding the role, basic methods and skills involved

This course enables you to:

  • understand the role, basic methods and skills of quantitative research.
Learning outcomes

By the end of the course, delegates should have an understanding of:

  • basic quantitative research techniques
  • problem definition, including the client perspective
  • desk and primary research
  • sampling and fieldwork issues
  • limitations of the research process
  • briefs and proposals
  • selecting and matching quantitative techniques to the problem defined by the client
  • questionnaire design issues
Who will benefit?

This course will benefit researchers who are new to quantitative research, and buyers and users of research.

Testimonials

“It's a comprehensive overview of quantitative research.”

Julia Teshmer, MTM London

02 November 2016

“Very informative, gives you plenty to think about.”

Sara Swinburn, Survey Solutions Ltd

02 November 2016

“An in-depth introduction to quantitative analysis.”

Oliver Pollinson, Ofcom

27 April 2016

“A good whistle-stop tour of the basics.”

Gillian Cardy, Defaqto

27 April 2016

“A very informative course.”

Jenny Yang, TRP Research

27 April 2016

“Good overview of ways of collecting data and doing surveys.”

Pippa Morris, FarFetch

27 April 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

No Biography Available
Helen Turner is an independent consultant. She has over 30 years’ research experience, working both clientside (Gillette, Spillers, Van den Berghs & Kimberly Clark) & for agencies (Sample Surveys/Synovate). She is a Fellow of MRS and a member of its Standards Board.

Additional Information

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