Introduction to Quantitative Research

Understanding the role, basic methods and skills involved.

Learning outcomes

By the end of the course, delegates should have an understanding of:

• Basic quantitative research techniques
• Problem definition, including the client perspective
• Desk and primary research
• Sampling and fieldwork issues
• Limitations of the research process
• Briefs and proposals
• Selecting and matching quantitative techniques to the problem defined by the client
• Questionnaire design issues

Who will benefit?

This course will benefit researchers who are new to quantitative research, and buyers and users of research.

Testimonials

“It's a comprehensive overview of quantitative research.”

Julia Teshmer, MTM London
02 November 2016

“Very informative, gives you plenty to think about.”

Sara Swinburn, Survey Solutions Ltd
02 November 2016

“An in-depth introduction to quantitative analysis.”

Oliver Pollinson, Ofcom
27 April 2016

“A good whistle-stop tour of the basics.”

Gillian Cardy, Defaqto
27 April 2016

“A very informative course.”

Jenny Yang, TRP Research
27 April 2016

“Good overview of ways of collecting data and doing surveys.”

Pippa Morris, FarFetch
27 April 2016