Understand the role of quantitative research and the basic methods and skills involved

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course provides a comprehensive introduction to quantitative research, starting with the basic research techniques and skills – such as primary research and fieldwork – through to selecting and matching quantitative techniques to problems defined by the client.

Learning outcomes
  • Basic quantitative research techniques
  • Problem definition, including the client perspective
  • Desk and primary research
  • Sampling and fieldwork issues
  • Limitations of the research process
  • Briefs and proposals
  • Questionnaire design issues
Who will benefit

Researchers who are new to quantitative research, and buyers and users of research.

“It's a comprehensive overview of quantitative research.”

Julia Teshmer, MTM London
02 November 2016

“Very informative, gives you plenty to think about.”

Sara Swinburn, Survey Solutions Ltd
02 November 2016

“An in-depth introduction to quantitative analysis.”

Oliver Pollinson, Ofcom
27 April 2016

“A good whistle-stop tour of the basics.”

Gillian Cardy, Defaqto
27 April 2016

“A very informative course.”

Jenny Yang, TRP Research
27 April 2016

“Good overview of ways of collecting data and doing surveys.”

Pippa Morris, FarFetch
27 April 2016

No Biography Available

Additional Information

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