Theory and methods to inform approaches to research.

This course enables you to:

  • Understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research.
Learning outcomes

By the end of the course, delegates should have an understanding of the basics of:

  • Sampling theory
  • Sampling practice
  • Summarising data
  • Sampling distributions
  • Standard errors and confidence intervals
  • Significance testing
  • Determination of sample sizes
Who will benefit?

This course will benefit researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling.


Informative and detailed.

Ellie Myers, Tesco

18 April 2016

The best introduction to statistics I have come across in a lot of years of business training.

Gillian Cardy, Defaqto

18 April 2016

Informative and applicable.

Emma Link, ConstructionSkills

26 April 2013


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Corrine Moy is a Board Member and Director of Marketing Sciences for GfK NOP. She has spent the last 15 years providing statistical advice and consultancy within the market research industry. Corrine is a regular speaker on the training and conference circuit.

Additional Information

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