Learn the theories and methods that inform approaches to research

This course enables you to understand the basic methods of statistics and sampling, and how they can be used to inform and refine approaches to market research.

It provides an overview of the principles of statistical and sampling practice, covering sampling theory and summarising data, as well as standard errors and significance testing.

Learning outcomes:

  • Sampling theory
  • Sampling practice
  • Summarising data
  • Sampling distributions
  • Standard errors and confidence intervals
  • Significance testing
  • Determination of sample sizes

Who will benefit:
Researchers who wish to gain a basic understanding of statistical and sampling practice. It is also relevant to those looking for a refresher course on the use and interpretation of statistics and sampling.


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Corrine Moy is a Board Member and Director of Marketing Sciences for GfK NOP. She has spent the last 15 years providing statistical advice and consultancy within the market research industry. Corrine is a regular speaker on the training and conference circuit.

Additional Information

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