Discover new approaches to broaden your moderating skills

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to refine and extend your existing range of techniques for moderating focus groups. It looks at how to structure groups, as well as the wide range of approaches to moderation – including using NLP (Neuro-Linguistic Programming) to energise groups and meet the demands of client observation.

Learning outcomes
  • A wider range of options for planning and structuring focus groups
  • More effective listening skills for moderating focus groups
  • Greater confidence applying tools and techniques relevant to social and commercial research
  • A broader range of approaches to moderating
Who will benefit

 Moderators with experience of the qualitative process who wish to provide a wider opportunity to their clients. It is also relevant to clients who are used to working with qualitative projects and who wish to gain greater insight into the moderating process.

Testimonials
"Useful, thought provoking and easy to put into practice."

Clare Rapkins, MEL Research
22 November 2019

"A nice, safe environment to have a go."

Amy Page, Synergy
22 November 2019

"Excellent hands on experience."

Helen Cutler, Hampshire County Council
22 November 2019

“Excellent - engaging and interative with a balance of relevant theory and practice in the porm of a real life focus group. ”

Amy Siddaway, CMR
05 April 2019

“It was really interactive, good practice and helpful for learning new techniques.”

Katey Goodwin, Futures Housing Group
05 April 2019

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor.

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.