Virtual-training2
 

Discover new approaches to broaden your moderating skills

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to refine and extend your existing range of techniques for moderating focus groups. It looks at how to structure groups, as well as the wide range of approaches to moderation – including using NLP (Neuro-Linguistic Programming) to energise groups and meet the demands of client observation.

Learning outcomes
  • A wider range of options for planning and structuring focus groups
  • More effective listening skills for moderating focus groups
  • Greater confidence applying tools and techniques relevant to social and commercial research
  • A broader range of approaches to moderating
Who will benefit

 Moderators with experience of the qualitative process who wish to provide a wider opportunity to their clients. It is also relevant to clients who are used to working with qualitative projects and who wish to gain greater insight into the moderating process.

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

Testimonials
"Useful, thought provoking and easy to put into practice."

Clare Rapkins, MEL Research
22 November 2019

"A nice, safe environment to have a go."

Amy Page, Synergy
22 November 2019

"Excellent hands on experience."

Helen Cutler, Hampshire County Council
22 November 2019

“Excellent - engaging and interative with a balance of relevant theory and practice in the porm of a real life focus group. ”

Amy Siddaway, CMR
05 April 2019

“It was really interactive, good practice and helpful for learning new techniques.”

Katey Goodwin, Futures Housing Group
05 April 2019

With a degree in Psychology Mo joined Bill Schlackman’s famous market research agency, as a graduate trainee.  She went on to work in creative development research at Ogilvy & Mather.  She then changed track as a TV researcher on entertainment and documentary programmes at the BBC before returning to research as an independent qualitative research consultant. 
She has specialised over the years in strategic brand development, NPD and  public consultation work.  In the last fifteen years she has been working as a qualitative research training consultant, delivering regular courses to the MRS and as a relationship counsellor.

Additional Information

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