Virtual-training2
 

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:

Day 1

  • The End Game: Getting Research Actioned – Mike Taylor, Vodafone
  • Master-lass: New Perspectives on Research – 
  • A Strategic Framework for Business Issues – Caroline Florence, Insight Narrator

Day 2

  • Applying Statistics to Market Research – Martin van Staveren, Kantar Media
  • Brand Research – Alexa Arrowsmith, Monkey See
  • Segmentation – Jonathan Fletcher, Illuminas

Day 3

  • Product Development – Helen Wing, Ipsos Innoquest
  • Communicating the Message – Daniel Wain, Daniel Wain Consulting
  • Qualitative design, chiding right methodology and qualitative analysis – Ruth Clarke

Learning outcomes

  • How research can support decision making in a wide range of business contexts
  • The underlying principles of a range of research problems
  • Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation
  • Applying approaches to the analysis and interpretation of research data
  • Presenting findings and recommendations in ways that provide maximum insight for decision making

Who would benefit

Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.


Additional Information

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